Digital Marketing Manager

Barcelona Wine Bar

. Own the digital ecosystem end to end across paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition .

Posted 9/29/2026full-timeRemote • Connecticut • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital marketing ecosystems, including paid media, CRM, SEO, and analytics, while effectively utilizing tools like GA4 and Meta Ads Manager. Proven ability to build scalable systems and provide actionable insights through data-driven decision-making.

Highest-signal resume keywords

Paid Media ManagementGA4 ExpertiseEmail Marketing CampaignsDashboard DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingPaid Media BudgetsAnalyticsEmail Campaign ManagementSEOSQLBigQueryDashboard BuildingAttribution InfrastructureData Analysis

Soft Skills

Project ManagementMultitaskingDecision-MakingWritten CommunicationVerbal Communication

Tools & Technologies

Meta Ads ManagerGA4KlaviyoMailchimpLooker StudioTableauSpotOnTockCRM SystemsData Warehouse

Industry Keywords

Multi-Unit BrandConsumer BrandMarketing Technology StackGuest AcquisitionLocal Directory ListingsGoogle Business Profiles

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own the digital ecosystem end to end across paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition
Build scalable systems supporting future restaurant openings for Barcelona Wine Bar and Corsica Wine Bar
Plan, launch, and manage paid media campaigns, beginning with Meta and paid search
Own paid media budgets, targeting, and optimization
Build and deploy email and SMS campaigns for a database of roughly 500,000 records
Manage segmentation, scheduling, deliverability, and list health
Build and maintain attribution infrastructure connecting GA4 with POS and reservations data from SpotOn and Tock
Tie spend and content to actual guest visits
Own marketing reporting and dashboards and provide actionable insights and recommendations
Manage the marketing technology stack, including the data warehouse and CRM/email platform
Evaluate new marketing tools as the team scales
Oversee web analytics, SEO, and conversion opportunities
Partner with outside developers or agencies as needed
Manage local directory listings and Google Business Profiles across all locations
Establish the digital ecosystem for new restaurants, including listings, GA4, GBP, and tracking
Manage outside vendors and hold spend accountable to results

Requirements

What you’ll need

Five or more years in a digital marketing role with direct ownership of paid media budgets, analytics and email/CRM programs
Experience ideally in a multi-unit or multi-location consumer brand or agency environment
Hands-on expertise with Meta Ads Manager, GA4 and CRM systems such as Klaviyo or Mailchimp
Comfort with SQL or BigQuery, or readiness to learn a marketing data warehouse environment
Experience building dashboards and reports using Looker Studio, Tableau or similar
Builder's mindset
Strong project management, multitasking, and decision-making skills
Strong written and verbal communication skills
Ability to make data legible to leadership and the board

Benefits

Comp & perks

Fully remote position
Travel to restaurants across the country and home office on an as-needed basis
Equal Opportunity Employer committed to a diverse workforce