Barcelona Wine Bar

Digital Marketing

• Own the digital ecosystem end to end across paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition
• Build scalable systems supporting future restaurant openings for Barcelona Wine Bar and Corsica Wine Bar
• Plan, launch, and manage paid media campaigns, beginning with Meta and paid search
• Own paid media budgets, targeting, and optimization
• Build and deploy email and SMS campaigns for a database of roughly 500,000 records
• Manage segmentation, scheduling, deliverability, and list health
• Build and maintain attribution infrastructure connecting GA4 with POS and reservations data from SpotOn and Tock
• Tie spend and content to actual guest visits
• Own marketing reporting and dashboards and provide actionable insights and recommendations
• Manage the marketing technology stack, including the data warehouse and CRM/email platform
• Evaluate new marketing tools as the team scales
• Oversee web analytics, SEO, and conversion opportunities
• Partner with outside developers or agencies as needed
• Manage local directory listings and Google Business Profiles across all locations
• Establish the digital ecosystem for new restaurants, including listings, GA4, GBP, and tracking
• Manage outside vendors and hold spend accountable to results

Digital Marketing Manager

Brand Manager

• Coordinate execution of the marketing calendar across content, promotions, email and paid campaigns
• Support the Senior Brand Marketing Manager with campaign logistics, creative briefs and cross-functional coordination
• Manage marketing team administration, vendor communication, invoice and payment tracking, and asset organization
• Implement content strategies across social media platforms and owned channels
• Liaise with restaurant teams on digital and physical operations requests
• Pull data and format decks and summaries for internal and board updates
• Support gift card, promotional and event programs
• Maintain the brand asset library and help ensure consistent brand guideline use
• Support Group Dining & Events initiatives with collateral requests and database maintenance
• Perform other responsibilities as needed

Digital Marketing Manager

Brand Marketing Coordinator