Creative Lead

barre3

. Serve as the day-to-day visual and narrative compass across consumer, digital, environmental, and franchise touchpoints .

Posted 11/7/2026full-timePortland • Oregon • United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Art Direction, Brand Design, and Creative Production, with a strong focus on iterative Creative Testing and Conversion Design. Proficient in developing intuitive tools and templates for franchise networks while leading and mentoring creative teams.

Highest-signal resume keywords

Art DirectionCreative ProductionFigma ProficiencyAdobe Creative Cloud ExpertiseIterative Creative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DesignConversion DesignVideo EditingTypography StandardsLayout PrinciplesEnvironmental GraphicsOn-Figure Apparel ShootsModular Creative SystemsCreative Testing PipelinesDigital Marketing Assets

Soft Skills

Player-Coach MentalityMentoringCollaborationInspiration

Tools & Technologies

FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe PremiereAdobe After Effects

Industry Keywords

Consumer TouchpointsDigital MarketingE-CommerceBrand ConsistencyFranchise MarketingRetail ConversionMindful MovementBalanced Well-Being

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the day-to-day visual and narrative compass across consumer, digital, environmental, and franchise touchpoints
Ensure creative work positions the client as the hero and barre3 as the expert partner
Maintain and evolve typography standards, layout principles, and channel color palettes
Guide the physical expression of the brand across studio layouts, materials, environmental graphics, and wayfinding
Direct seasonal product and lifestyle shoots and support e-commerce and studio boutique discovery
Partner with Growth Marketing to create and deliver creative for Meta, Google/YouTube, OTT, web landing pages, and CRM
Design modular creative systems for rapid A/B testing and lower customer acquisition costs
Lead an always-on creative testing pipeline and iterate creative hooks, visual angles, and modular variants
Direct shoot lists, capture styles, and pacing for short- and long-form video
Create local marketing toolkits, DAM libraries, and self-serve Canva/Figma templates for franchise studio owners
Ensure local marketing assets drive trial bookings and member retention
Guide, mentor, and inspire in-house designers, videographers, copywriters, and freelance specialists
Optimize brief-to-delivery workflows and eliminate bottlenecks
Collaborate with Product and Operations to align visual and narrative experiences across classes, environments, apps, and brand experiences
Deliver measurable improvements in paid growth performance, production cadence, retail conversion, franchise adoption, and brand consistency

Requirements

What you’ll need

6–8+ years of hands-on art direction, brand design, and creative production experience
At least 2+ years managing creative talent
Player-Coach Mentality: Excited to operate strategically while staying actively involved in design execution, video edits, and copy refinement
Experience running iterative creative testing pipelines in partnership with performance marketers
Fluency in conversion design and mobile video trends
Experience directing on-figure apparel shoots
Experience translating physical retail products into compelling digital and in-studio demand
Ability to design intuitive, turnkey tools and templates that non-designers in a franchise network can easily implement
Inspired by the barre3 philosophy of mindful movement, balanced well-being, and redefining success in fitness
Expert proficiency in Figma and Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere/After Effects basics)

Benefits

Comp & perks

A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
Generous medical, dental and vision plans
Paid holidays, sick and vacation time to empower a healthy work-life balance
A competitive salary with 401k company-matching
Free unlimited access to barre3 online and Portland barre3 classes
Equal Opportunity Employer committed to diversity, equity, and inclusion