Franchise Development Manager

barre3

. Design the end-to-end franchise candidate journey, including journey maps, messaging architecture, and funnel stage definitions .

Posted 11/7/2026full-timeUnited StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and managing franchise candidate journeys, including automated workflows and lead generation strategies. Proficient in tracking funnel performance and optimizing lead quality through data-driven insights and effective communication.

Highest-signal resume keywords

FranConnect AdministrationB2B Lead GenerationAutomated Nurture WorkflowsA/B TestingFunnel Performance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead RoutingHTMLGA4LookerTableauEmail MarketingLead QualificationReportingProject ManagementKPI Tracking

Soft Skills

Exceptional CommunicationOrganizational SkillsCollaboration

Tools & Technologies

FranConnectSalesforceHubSpotSlackBasecampDropboxGoogle Drive

Industry Keywords

Franchise DevelopmentLead GenerationMarketing LogisticsCandidate JourneyAttribution Tracking

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Design the end-to-end franchise candidate journey, including journey maps, messaging architecture, and funnel stage definitions
Own lead intake, routing, follow-up, and paid lead integration in FranConnect
Set and maintain speed-to-lead and speed-to-booking standards and automation
Design, build, and manage automated email nurture sequences and lifecycle and promotional email streams
Administer FranConnect workflows, lead statuses, routing rules, and templates
Run documented A/B testing for subject lines, content, cadence, sequence structure, and landing pages
Define and optimize lead quality criteria with the Franchise Development Manager
Vet early-stage candidates through qualification calls and intent assessment
Maintain accurate attribution and tracking from first touch to signed agreement, including UTMs, forms, and FranConnect source fields
Deliver regular funnel reports covering volume, stage conversion, cost per qualified lead, speed-to-lead, and source performance
Lead LinkedIn organic lead generation, candidate education, and reputation management
Keep franchise opportunity pages, lead magnets, and landing pages current and converting
Develop creative briefs and oversee sales decks, web content, and marketing materials
Coordinate trade show and roadshow marketing logistics and align PR with franchise development storytelling
Lead project management for franchise development marketing initiatives, including timelines, budgets, and cross-functional communication
Liaise across Marketing, Creative, Tech, Product, Finance, and Franchise Development
Scope project requirements and organize creative assets to meet deadlines and quality standards
Track KPIs including qualified lead volume and quality, applicant conversion, funnel effectiveness, speed-to-lead, cost per qualified lead, email performance, LinkedIn growth, sales material impact, and project delivery

Requirements

What you’ll need

Must embody the barre3 values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen
4+ years in marketing, including at least 2 years in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel
Hands-on experience building automated nurture workflows, lead routing, and reporting in FranConnect or a comparable CRM such as Salesforce or HubSpot
Working knowledge of HTML for dynamic and personalized email content
Ability to track funnel performance, attribution, and cost per lead using GA4, Looker, Tableau, or CRM reporting
Experience planning, running, and reporting A/B tests
Masterful organizational skills and proficiency in Slack, Basecamp, Dropbox, and Google Drive
Exceptional verbal and written communication skills
Comfort conducting qualification calls with prospective owners
Primary residence must be in California, District of Columbia, Florida, Illinois, Massachusetts, Michigan, North Carolina, New Jersey, New York, Nevada, Ohio, Oregon, Pennsylvania, Tennessee, Texas, or Washington

Benefits

Comp & perks

A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
Generous medical, dental and vision plans
Paid holidays, sick and vacation time
401k company-matching
Free unlimited access to barre3 online and Portland barre3 classes
Equal Opportunity Employer committed to diversity, equity, and inclusion