Director of Trade Marketing

BARS FOODS CO

. Lead development and execution of trade marketing strategies that drive brand growth, strengthen customer partnerships, and deliver business results .

Posted 11/7/2026full-timePhoenix • Arizona • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing trade marketing strategies that drive brand growth and enhance customer partnerships. Proficient in analyzing consumer insights and managing trade promotional plans to optimize business results.

Highest-signal resume keywords

Trade Marketing Strategy DevelopmentBrand Management ExperienceConsumer-Packaged Goods ExpertiseLeadership ExperienceBilingual in English and Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingConsumer Insights AnalysisProduct Launch ManagementBudget ManagementSales ForecastingPoint-of-Sale CommunicationsPromotional PlanningMarket Strategy DefinitionPerformance ManagementSKU-Level Profitability

Soft Skills

CollaborationCommunication SkillsProblem-SolvingRelationship BuildingTeam Leadership

Tools & Technologies

Enterprise System for Sales TrackingSales Tools Management

Certifications & Qualifications

Sigma Leadership Development Training

Industry Keywords

Trade Marketing InvestmentsConsumer Behavior AnalysisCategory Business StrategiesLoyalty ProgramsSales Campaigns

About the role

Key responsibilities & impact

Lead development and execution of trade marketing strategies that drive brand growth, strengthen customer partnerships, and deliver business results
Provide strategic leadership across Marketing, Innovation, Sales, and other key functions
Translate consumer, category, shopper, and customer insights into commercial strategies, customer programs, product launches, and point-of-sale initiatives
Establish, execute, and manage trade marketing strategies and plans, including product launches, POS communications, loyalty programs, and campaigns
Collaborate with marketing, sales, and other stakeholders and recommend team procedures
Administer trade promotional plans and manage Trade Marketing Investments, promotions expenses, POS materials, sales campaigns, forecasts, and SKU-level profitability
Liaise between logistics and sales leadership to ensure inventory supports promotions and new product launches
Gather and analyze customer data and shopper purchasing behavior to inform strategic planning and execution
Define category business strategies, channel product splits, and monitor unoccupied market niches
Lead team talent attraction and retention, performance management, succession planning, development, and promotion plans
Oversee budget, logistics, distribution, and assortment of point-of-sale materials
Manage tradeshows, events, sales tools, and product communications
Manage sales modules in the enterprise system and develop technology to track sales
Follow up on business results and provide recommendations to meet company goals

Requirements

What you’ll need

Bachelor’s degree in business, marketing or related field or equivalent work experience
Five (5) years of brand management experience
Four (4) years of consumer-packaged goods experience
Three (3) years of supervisory/leadership experience OR one (1) year of supervisory/leadership experience with completion of Sigma Leadership Development Training
Bilingual in English and Spanish (preferred)
Ability to identify complex problems, review information, collaborate, develop options, and implement solutions
Ability to communicate across all levels of the organization and present complex ideas clearly verbally and in writing
Ability to build professional relationships with cross-functional teams and facilitate collaboration
Business acumen and knowledge of business issues, priorities, goals, and strategy
Ability to travel up to 30% of the time
Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing
Frequent eye, hand, and finger coordination for use of office machinery
Oral and auditory capacity for interpersonal and telephone communication

Benefits

Comp & perks

401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
Equal employment opportunity commitment