BARS FOODS CO

Sales

• Lead Onboard Sales Representatives and Pre-Sales Retail Representatives to achieve and maximize sales margin objectives
• Negotiate directly with customers and assist the team in negotiating existing accounts and generating new business
• Gather and analyze sales information, including sales, pricing, product mix per customer, spoilage, margins, and inventory versus sales
• Plan and execute sales plans for maximum performance
• Interview, hire, and train Onboard and Pre-Sales Retail Representatives
• Review sales performance and set individual goals for representatives
• Provide sales and customer service guidance
• Train representatives on company procedures, sales processes, and DOT safety procedures
• Perform internal audits regarding procedural compliance
• Maintain knowledge of routes and customers
• Ensure accounts receive the highest level of service, including personally servicing accounts when needed
• Troubleshoot and resolve customer issues
• Perform other duties as assigned

Lead Sales Representative

Marketing Analyst

• Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned areas
• Develop department and category insights to deliver greater share of promotion, distribution and shelving
• Analyze new growth opportunities by category and recommend new business opportunities
• Evaluate and measure campaign results and recommend strategy changes
• Create and deliver comprehensive category reviews and execute category initiatives with clients in collaboration with Revenue Management, Category Management and Field Sales teams
• Implement Trade Marketing strategies, track budgets, communicate results and make recommendations to stakeholders
• Perform other duties as assigned

Trade Marketing Analyst

Manager

• Prospect, sell, price, and manage profitability for national key accounts
• Develop sales and marketing strategies supporting new distribution using syndicated data (IRI/Nielsen)
• Identify trends and opportunities and create customer sales-pitch presentations
• Define pricing and promotional strategies, including demos, coupons, and sponsorships
• Coordinate and promote products at customer and industry food shows
• Coordinate product samples and tastings for key account buyer meetings
• Open and secure new accounts and set up vendor forms and items in customer portals
• Set delivery schedules to customer warehouses or coordinate with brokers, distributors, and Sigma DSD offices
• Interact with replenishment buyers and maintain good service levels
• Coordinate with internal supply chain teams to minimize customer disruptions
• Prepare Excel and PowerPoint reports and scorecards; analyze information and forecast product demand
• Co-responsible for Accounts Receivable
• Collaborate with KAMs, Marketing, and Trade Marketing on business synergies and strategies
• Perform other duties as assigned

Lead Sales Representative

Trade Marketing Analyst

National Accounts Manager