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B
Trade Marketing Analyst
BARS FOODS CO. Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned areas .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing strategies, Category Management processes, and Business Analytics, with a strong ability to analyze data and make informed recommendations. Proficient in managing P&L and collaborating with cross-functional teams to drive growth in Consumer Packaged Goods.
Highest-signal resume keywords
Trade Marketing Strategy DevelopmentCategory Management ProcessesP&L ManagementSQL Database ManagementBilingual in English and Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business AnalyticsData AnalysisBudget TrackingCampaign EvaluationConsumer Insights
Soft Skills
Communication SkillsProblem ResolutionRelationship BuildingCollaboration
Tools & Technologies
SAPBW AnalyzerHigh JumpNielsenMicrosoft Office
Industry Keywords
Consumer Packaged GoodsTrade MarketingBrand ManagementCategory InsightsSales Analysis
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned areas
- Develop department and category insights to deliver greater share of promotion, distribution and shelving
- Analyze new growth opportunities by category and recommend new business opportunities
- Evaluate and measure campaign results and recommend strategy changes
- Create and deliver comprehensive category reviews and execute category initiatives with clients in collaboration with Revenue Management, Category Management and Field Sales teams
- Implement Trade Marketing strategies, track budgets, communicate results and make recommendations to stakeholders
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
- Three (3) years’ of trade marketing, brand management, or related experience
- 1 year broker or sales analyst role experience
- Bilingual in English and Spanish
- Prior experience of planning and managing P&L
- Database management experience in SQL, ACCESS, or similar
- Consumer Packaged Goods experience
- Working knowledge of category management processes and applications
- Experience in SAP, BW Analyzer and High Jump
- Working knowledge of consumption databases such as Nielsen
- Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
- Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
- Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
- Strong troubleshooting and problem resolution skills
- Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs
- Ability to build professional relationships with Trade Marketing and cross functional teams while facilitating a collaborative environment
- Ability to work within a matrix organization
Benefits
Comp & perks- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance