Trade Marketing Manager

BARS FOODS CO

. Develop and implement Trade Marketing and Customer Development initiatives across assigned channels, categories, and customers .

Posted 11/4/2026full-timePhoenix • Arizona • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Trade Marketing and Category Management, with a strong focus on developing and executing marketing strategies, analyzing market data, and managing product launches. Proven ability to build relationships across teams and communicate effectively at all organizational levels.

Highest-signal resume keywords

Trade Marketing ExperienceCategory Management ExperienceConsumer-Packaged Goods ExperienceProject Management SkillsData Analysis Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisBudget ManagementDemand PlanningProduct Launch CampaignsBrand ActivationSyndicated Data ReportingKPI MeasurementPromotional StrategyConsumer InsightsMarketing Communication

Soft Skills

Communication SkillsRelationship BuildingProblem SolvingCollaborationLeadership

Tools & Technologies

Microsoft OfficeExcelGDSNPOS SystemsIRISpinsNielsen

Industry Keywords

Trade MarketingCategory Business StrategiesConsumer BehaviorPoint-of-Sale ProgramsMarket ShareSales TrendsGrowth OpportunitiesProduct RationalizationBelow-the-Line AgenciesConsumer-Packaged Goods

About the role

Key responsibilities & impact

Develop and implement Trade Marketing and Customer Development initiatives across assigned channels, categories, and customers
Partner with Marketing, Innovation, and Sales to translate consumer, category, and shopper insights into strategies, programs, launches, and marketplace execution
Design and execute channel/customer campaigns, category and shopper strategies, brand-performance initiatives, and point-of-sale programs
Define category business strategies, identify market niches, advise growth opportunities, and support product rationalization
Oversee syndicated data reporting and analysis; measure market share, ACV, sales trends, and other KPIs
Develop relationships and plans with below-the-line agencies; plan and execute trade shows and alternative business opportunities
Develop, implement, and manage new product launch campaigns at channel and customer level
Co-design brand activation plans at point of sale; manage POP, merchandising, inventory, and promotional availability
Develop, track, and control trade marketing budgets, including regional budgets
Track metrics, communicate results, and provide stakeholder recommendations
Forecast new products and generate demand planning for campaigns, new products, and promotions
Hire, train, supervise, schedule, and evaluate assigned personnel; manage career development and disciplinary concerns
Validate trading-condition profitability, recommend pricing, manage promotional and portfolio strategies, and oversee project implementation
Perform other duties as assigned

Requirements

What you’ll need

Bachelor´s degree in Business, Marketing or related field or equivalent work experience
Two (2) years of Trade Marketing and/or Category Management experience
Three (3) years of consumer-packaged goods experience
One year of supervisory or leadership experience (preferred)
Project management skills (preferred)
Experience in GDSN, POS, Marketing Communication (preferred)
Ability to identify complex problems, review information to collaborate and develop options then implement solutions
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
Proficient with Microsoft Office, including Outlook, Word and PowerPoint, with advanced Excel skills
Experience leveraging data, research and trends to generate insights to understand consumer behavior and business opportunities, including IRI, Spins or Nielsen
Experience leading marketing communication projects including digital and media strategies
Ability to travel up to 30% of the time
Occasional work/events on weekends
Ability to meet stated physical requirements, including frequent sitting, walking, standing, food tasting, and occasionally lifting up to 20 pounds

Benefits

Comp & perks

401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
And more......