E-commerce Marketing Manager

BASIC Research

. Own Amazon and e-commerce strategy for SeroVital and Novex Biotech, including annual and quarterly plans, revenue and profitability goals, and market share targets .

Posted 10/19/2026full-timeRemote • Utah • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Amazon and e-commerce strategy, including ownership of channel growth, listing optimization, and promotional planning. Proficient in managing Shopify stores and utilizing analytics tools to drive conversion rates and revenue.

Highest-signal resume keywords

Amazon E-Commerce StrategyShopify ManagementAmazon SEOKlaviyo ExperienceAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Amazon Seller CentralListing OptimizationA/B TestingConversion Rate OptimizationProduct Image ManagementData AnalysisInventory PlanningPromotional PlanningHTML/CSSAmazon Ads Strategy

Soft Skills

LeadershipOrganizationInfluencingFollow-ThroughCollaboration

Tools & Technologies

GA4Shopify AnalyticsHelium 10Jungle ScoutAmazon Marketing CloudAmazon AttributionDSPRecharge

Industry Keywords

E-CommerceConsumer BrandSupplementsBeautyWellnessFBA InventoryBrand RegistryCategory RestrictionsMarket ShareGrowth Opportunities

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own Amazon and e-commerce strategy for SeroVital and Novex Biotech, including annual and quarterly plans, revenue and profitability goals, and market share targets
Decide focus across hero products, launches, bundles, pricing, categories, and keywords
Build promotional calendars for Prime events, Black Friday/Cyber Monday, coupons, deals, and Subscribe & Save
Track competitors, category trends, pricing, and Buy Box performance
Identify and lead growth opportunities on Walmart.com, Target Plus, and TikTok Shop
Set paid media priorities with the Amazon Ads Manager and connect advertising with organic performance
Review weekly ad and total-business results and agree on next steps
Set listing standards across ASINs, including titles, bullets, descriptions, keywords, images, video, A+ content, and Brand Store
Lead keyword research and Amazon SEO
Brief and approve creative assets including images, infographics, lifestyle images, and video
Audit listings, test improvements, and fix suppressed listings, catalog errors, and content issues
Grow ratings and reviews through compliant programs and protect the brand through Brand Registry and unauthorized-seller monitoring
Ensure listings, claims, and content comply with FDA, FTC, and Amazon policies
Manage the Novex Biotech Shopify store, including product pages, collections, navigation, pricing, merchandising, content, and apps
Own Shopify conversion rate and revenue per visitor; run A/B tests to improve CVR, AOV, and subscription take rate
Plan site deals, offers, bundles, discounts, free-shipping thresholds, gift-with-purchase, upsells, cross-sells, and seasonal promotions
Grow site traffic with the Head of Performance and own on-site SEO
Partner on Klaviyo email and SMS programs for promotions, abandoned cart, post-purchase, and win-back flows
Grow and manage subscriptions, including offers, retention, and reducing cancellations
Manage site reviews and ratings and collaborate with Customer Service on feedback and returns
Maintain accurate tracking and analytics using GA4, Shopify analytics, and pixels
Work with developers or agencies on site fixes, features, and app setup
Own site metrics including sessions, CVR, AOV, revenue, customer mix, subscription growth, and contribution margin
Partner with Operations on demand forecasting for Amazon and the Novex site
Monitor FBA inventory, restock limits, and inventory health; flag stockout and storage-fee risks
Adjust promotions and ad spend based on inventory and plan launches around supply
Own weekly and monthly reporting across Amazon and the Novex site
Report sales, organic versus paid sales, traffic, conversion, ranking, TACoS, AOV, in-stock rate, and contribution margin by product
Share results and recommendations with leadership and turn insights into next steps

Requirements

What you’ll need

5+ years of Amazon and e-commerce experience at a consumer brand or e-commerce agency, including ownership of channel strategy and growth goals
Deep knowledge of Seller Central and/or Vendor Central, Brand Registry, A+ content, Brand Analytics, and Amazon’s listing and catalog rules
Proven Amazon SEO and listing optimization results
Strong understanding of product images and content that convert
Hands-on experience managing a Shopify store, with a track record of improving conversion rate and AOV through testing
Experience planning and running e-commerce promotions
Experience with Klaviyo, Recharge, GA4, and A/B testing platforms
Solid understanding of Amazon Ads strategy and metrics
Experience working with operations or supply chain on forecasting and FBA inventory planning
Strong analytical skills and comfort with Excel or Google Sheets and tools such as Helium 10, Jungle Scout, or similar
Ability to lead and influence across ads, creative, Operations, and leadership teams
Strong organization and follow-through across many SKUs, projects, and deadlines
Experience in supplements, beauty, or wellness, including Amazon category restrictions and claims guardrails (nice to have)
Experience growing Walmart Marketplace, Target Plus, or TikTok Shop (nice to have)
Basic HTML/CSS or Shopify Liquid skills and experience with page builders or CRO tools (nice to have)
Experience with Amazon Marketing Cloud, Amazon Attribution, or DSP (nice to have)
Experience managing agencies or direct reports (nice to have)

Benefits

Comp & perks

Competitive salary based on experience
Fully remote role on a small team where your decisions move the business quickly
Health insurance
401(k)
Flex PTO
Employee product discounts
Additional company benefits