BASIC Research

Ecommerce

• Own Amazon and e-commerce strategy for SeroVital and Novex Biotech, including annual and quarterly plans, revenue and profitability goals, and market share targets
• Decide focus across hero products, launches, bundles, pricing, categories, and keywords
• Build promotional calendars for Prime events, Black Friday/Cyber Monday, coupons, deals, and Subscribe & Save
• Track competitors, category trends, pricing, and Buy Box performance
• Identify and lead growth opportunities on Walmart.com, Target Plus, and TikTok Shop
• Set paid media priorities with the Amazon Ads Manager and connect advertising with organic performance
• Review weekly ad and total-business results and agree on next steps
• Set listing standards across ASINs, including titles, bullets, descriptions, keywords, images, video, A+ content, and Brand Store
• Lead keyword research and Amazon SEO
• Brief and approve creative assets including images, infographics, lifestyle images, and video
• Audit listings, test improvements, and fix suppressed listings, catalog errors, and content issues
• Grow ratings and reviews through compliant programs and protect the brand through Brand Registry and unauthorized-seller monitoring
• Ensure listings, claims, and content comply with FDA, FTC, and Amazon policies
• Manage the Novex Biotech Shopify store, including product pages, collections, navigation, pricing, merchandising, content, and apps
• Own Shopify conversion rate and revenue per visitor; run A/B tests to improve CVR, AOV, and subscription take rate
• Plan site deals, offers, bundles, discounts, free-shipping thresholds, gift-with-purchase, upsells, cross-sells, and seasonal promotions
• Grow site traffic with the Head of Performance and own on-site SEO
• Partner on Klaviyo email and SMS programs for promotions, abandoned cart, post-purchase, and win-back flows
• Grow and manage subscriptions, including offers, retention, and reducing cancellations
• Manage site reviews and ratings and collaborate with Customer Service on feedback and returns
• Maintain accurate tracking and analytics using GA4, Shopify analytics, and pixels
• Work with developers or agencies on site fixes, features, and app setup
• Own site metrics including sessions, CVR, AOV, revenue, customer mix, subscription growth, and contribution margin
• Partner with Operations on demand forecasting for Amazon and the Novex site
• Monitor FBA inventory, restock limits, and inventory health; flag stockout and storage-fee risks
• Adjust promotions and ad spend based on inventory and plan launches around supply
• Own weekly and monthly reporting across Amazon and the Novex site
• Report sales, organic versus paid sales, traffic, conversion, ranking, TACoS, AOV, in-stock rate, and contribution margin by product
• Share results and recommendations with leadership and turn insights into next steps

Explore E-commerce Marketing Manager at BASIC Research. Review requirements and application details.

E-commerce Marketing Manager

Creative Strategist

• Create ads using AI image and video tools, from concept tests to polished statics and short-form video
• Write short-form video scripts and scroll-stopping hooks for paid social, including UGC, creator-led, and voiceover formats
• Collaborate with the in-house video editor to concept, cut, and iterate on video ads
• Develop creative briefs for designers and agency partners, including concept, copy, visual direction, and messaging guardrails
• Analyze creative performance and determine which messages to scale, refine, or retire
• Balance iteration and innovation by scaling winning concepts and testing new angles
• Organize creative production, ensuring assets are correctly named, tracked, and delivered on time
• Monitor competitive and cultural trends in anti-aging, beauty, and wellness

Explore Performance Creative Strategist at BASIC Research. Review requirements and application details.