Senior Integrated Media Planner

Basis Technologies

. Provide account management and stewardship of media services for brand and agency advertisers .

Posted 10/13/2026full-timeRemote • United States, CanadaSenior💰 $77,216 - $94,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital media buying and planning, with a strong understanding of programmatic media and real-time bidding. Capable of mentoring junior team members while delivering strategic media recommendations that align with client objectives and industry trends.

Highest-signal resume keywords

Digital Media BuyingProgrammatic MediaMedia Planning ToolsSyndicated Research ToolsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media BuyingProgrammatic MediaMedia PlanningSyndicated ResearchExcelPowerPointReal-Time BiddingCampaign Performance AnalysisBudget ManagementKPI Tracking

Soft Skills

Strategic ThinkingClient Service SkillsProblem-SolvingCollaborationMentoring

Tools & Technologies

Demand Side PlatformMedia Planning ToolsSyndicated Research Tools

Industry Keywords

Digital Media LandscapeIntegrated Media RecommendationsAdvertising TrendsCross-Functional Team EnvironmentClient Satisfaction

About the role

Key responsibilities & impact

Provide account management and stewardship of media services for brand and agency advertisers
Oversee development and quality control of media plans
Present integrated media recommendations and media plans to client stakeholders
Partner with research and strategy team members
Maintain knowledge of the digital media landscape and Basis products and solutions
Understand how digital channels work together to drive business outcomes
Mentor and train junior planning team members
Bring new ideas to clients through digital innovation, research, and vertical expertise
Use syndicated research to build rationale for recommended media strategies
Collaborate with analytics to align media strategies with business objectives and success measures
Negotiate with vendors for inventory and pricing
Cultivate relationships with ad operations, campaign analytics, and search and social media planners
Ensure campaign performance, client satisfaction, and retention
Provide clients with perspectives on advertising trends, including the cookie-less future
Manage insertion orders, media plan revisions, and publisher IO approvals
Actualize campaigns to meet budgets and KPIs
Assist Finance with billing executions and discrepancies
Complete traffic sheets and gather creative assets and instructions

Requirements

What you’ll need

Minimum of 5 years of experience or equivalent combination of education, training, and experience
4+ years of experience in digital media buying and planning
Previous experience mentoring junior team members
Strong understanding of programmatic media and real-time bidding
Strong proficiency with holistic media planning fundamentals and media planning tools
Experience with syndicated research tools
Experience working alongside a Demand Side Platform
Strategic thinking and proactive detail-oriented client service skills
Strong written and verbal communication skills
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross-functional team environment
Advanced Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning

Benefits

Comp & perks

Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Remote, hybrid, or on-site work options across the U.S. and Canada
Competitive benefits
Potential bonuses
Potential equity
Equal-opportunity workplace
Interview accessibility assistance