Senior Technical Product Manager – Identity

Basis Technologies

. Propose the product direction for platform and feature areas, supported by well-developed business cases .

Posted 11/4/2026full-timeRemote • United States, CanadaSenior💰 $119,051 - $173,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for identity-focused platforms, with a strong technical understanding of identity resolution, measurement impact, and the ability to drive cross-functional collaboration. Proficient in writing detailed specifications and managing the entire development cycle while ensuring compliance with privacy regulations.

Highest-signal resume keywords

Product Management ExperienceIdentity Resolution ExpertiseSQL ProficiencyTechnical Specification WritingAdTech/MarTech Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Identity ResolutionMeasurement ImpactTechnical Specification WritingRelational DatabasesSQLProof-of-Concept TestingData AnalysisFeature SpecificationDevelopment Cycle ManagementCross-System Complexity Management

Soft Skills

ResourcefulnessCollaborationDecision-MakingCommitment to InclusivityContinuous Learning

Industry Keywords

AdTechMarTechIdentity GraphsIdentity SpineMeasurementPrivacy RegulationsGDPRCCPACOPPAATT

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Propose the product direction for platform and feature areas, supported by well-developed business cases
Identify which problems are worth solving and shape the solution space, focusing on identity graphs, identity spine, audiences, and measurement
Own feature specifications for platform-level capabilities, accounting for cross-system complexity, downstream application impacts, and operational and technical considerations across the Basis ecosystem
Validate complex or ambiguous feature proposals through proof-of-concept testing, data analysis, and direct engineering engagement
Drive engineering alignment on technically complex features and platform decisions, resolve trade-offs, and ensure development capacity is allocated to the right priorities
Identify and evaluate opportunities with external partners or internal product teams and own delivery of enhancements end-to-end
Establish monitoring for identity- and audience-related feature effectiveness, including match rates and identity stability
Provide clarity to other teams on the roadmap and plans
Create artifacts describing the campaign and customer data ecosystem for communication across leadership, product, design, and engineering, while building a reusable knowledge base
Work continuously with QA to enhance Platform validation coverage
Collaborate with market research, cross-departmental stakeholders, engineers, designers, and QA
Monitor the impact of feature rollouts and measure returns on product investments

Requirements

What you’ll need

5+ years of product management experience in ad tech, identity, or martech platform-focused products
Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and common industry identity frameworks such as UID2
Expertise in identity resolution, including matching strategies, coverage/accuracy tradeoffs, and measurement impact
Experience writing detailed product and technical specifications
Capable of working with engineers on technical design tradeoffs including platforms, frameworks, scalability, and performance
Experience with the entire development cycle or projects in a fast-paced workplace
Strong knowledge and experience with relational databases and SQL
Resourceful and self-reliant
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making prioritizing equity, access, and continuous learning
Identity product experience for AdTech/MarTech and knowledge of applicable regional and state privacy regulations such as GDPR, CCPA, COPPA, and ATT are bonus points
Understanding of operating-system and network fundamentals, including browser request lifecycle, mobile/desktop OS, and network protocols, is a strong plus
Identity, education, and employment history verification required for all hires

Benefits

Comp & perks

Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Competitive benefits
Remote, hybrid, or on-site work options across the U.S. and Canada
Flexible work options across the U.S. and Canada