Social Media Buyer

Basis Technologies

. Build strategic campaign plans for social RFP requests .

Posted 11/4/2026full-timeRemote • United States, CanadaJuniorMid-Level💰 $68,637 - $86,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Snapchat, while leveraging strong analytical skills to drive performance and client relationships. Proficient in developing strategic campaign plans and educating teams on best practices in the evolving social landscape.

Highest-signal resume keywords

Paid Social Campaign ManagementCampaign OptimizationAnalytical SkillsCross-Functional CollaborationClient Relationship Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningCampaign ExecutionData AnalysisPixel PlacementSocial Media StrategyPerformance MonitoringAd ManagementExcel ProficiencyPPT ProficiencyAI Tool Usage

Soft Skills

Communication SkillsPresentation SkillsCollaborationMentoringProblem-Solving

Tools & Technologies

Ad Manager PlatformsSocial Media PlatformsAnalytics ToolsCreative Management Tools

Industry Keywords

Paid Social LandscapeMedia Investment StewardshipBest PracticesRFP ManagementInclusive Environments

About the role

Key responsibilities & impact

Build strategic campaign plans for social RFP requests
Build and QA campaigns according to best practices
Maintain understanding of the paid social landscape, platforms, products, solutions, and best practices
Review campaigns daily to monitor pacing, audit performance, and own optimizations
Steward clients’ media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X
Collaborate with Operations, Analytics, Digital Media Buyers, and Planners to develop performance stories and achieve campaign results
Craft client-facing points of view on the evolving social landscape
Assist with training, mentoring, and development of team members
Adopt new processes and workflow modifications
Troubleshoot creative, tactic, URL, pixel, ad management platform, and campaign-setting issues
Educate internal teams on paid social platform tools
Develop and document paid social media management best practices
Develop client relationships through statuses, QBRs, and ad hoc meetings
Manage social campaigns before and after launch and proactively manage social RFPs and campaign launches
Understand media plan objectives and how social affects overall campaign performance

Requirements

What you’ll need

2+ years of experience with the daily management and execution of paid social campaigns across various platforms
2+ years of experience with social media planning, strategy, and campaign optimization
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Strong analytical skills and ability to pull and analyze reports from various ad manager platforms
Familiarity with first-party and third-party data and tagging/pixel placement
Proficiency in Excel and PPT
Strong command and understanding of AI tool usage
Ability to work in a cross-functional team environment
Developed communication and presentation skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
Identity, education, and employment history verification required for hires

Benefits

Comp & perks

Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Competitive benefits
Potential bonuses
Potential equity