Art Director – Brand & Design

Bask and Lather Co

. Develop creative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing .

Posted 11/3/2026full-timeRemote • New York • United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand design and creative direction, with a strong focus on developing integrated campaigns and visual systems across various platforms. Proficient in managing design teams and ensuring high-quality execution of brand standards and consumer engagement.

Highest-signal resume keywords

5+ Years Brand Design ExperienceAdobe Creative Suite ProficiencyArt Direction for Photography and VideoExperience in E-Commerce and Digital MarketingStrong Portfolio of Consumer Brand Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Art DirectionTypographyCompositionLayoutImage EditingPackaging DesignPrint ProductionDielinesColor ManagementMotion Design

Soft Skills

Strong JudgmentOrganizationCommunicationCollaborationProject Management

Tools & Technologies

FigmaAdobe Creative Suite

Industry Keywords

Consumer Packaged GoodsBeautyHaircareSkincareSocial CommerceTikTok Shop

About the role

Key responsibilities & impact

Develop creative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing
Translate approved brand strategy into art direction, design briefs, and cohesive execution across customer touchpoints
Maintain and evolve design standards, templates, and asset libraries
Art direct photography, short-form video, creator content, and product demonstrations
Provide mood boards, composition, styling, and post-production guidance
Ensure clear product education and consistent brand presentation
Personally design key creative across e-commerce, social, email, paid media, marketplaces, sales materials, and brand campaigns
Develop platform-specific creative for TikTok Shop, paid and organic social, creator content, and livestream shopping
Translate customer questions, hair concerns, cultural insights, and trends into audience-resonant creative
Partner with Growth, Social, E-Commerce, and the Director of Creative Performance using performance insights and customer feedback
Support structured testing and iteration
Design packaging, labels, cartons, kits, and physical brand materials through production-ready artwork
Develop retail displays, merchandising assets, signage, and environmental graphics
Collaborate with internal partners and external vendors on dielines, specifications, proofs, color, materials, and finishes
Ensure artwork includes approved content and completes cross-functional reviews before production
Manage, coach, and develop graphic designers
Prioritize projects, balance workloads, and maintain accountability for quality and deadlines
Review deliverables for brand consistency, accuracy, channel suitability, and production readiness
Build scalable workflows that improve turnaround time and reduce unnecessary revisions

Requirements

What you’ll need

5+ years of professional brand design or creative experience, including experience leading designers and providing art direction
Strong portfolio demonstrating consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences
Hands-on proficiency in Adobe Creative Suite and Figma
Strong typography, composition, layout, and image-editing skills
Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review
Experience designing for e-commerce and digital marketing
Understanding of how creative supports customer education and conversion
Strong judgment, organization, and communication
Ability to move projects forward independently
Collaborative approach and ability to balance personal execution with effective delegation
Experience in beauty, haircare, skincare, wellness, or consumer packaged goods is strongly preferred
Experience supporting social commerce, particularly TikTok Shop, is strongly preferred
Ability to direct video and motion work is required
Hands-on motion design or video editing is a plus
Portfolio required with examples of digital campaigns, photography or short-form video art direction, creator content, packaging, and retail or physical brand design
Portfolio must identify personal design contribution, art direction, and team leadership

Benefits

Comp & perks

Medical Insurance- (Health, Dental, Vision)
Paid Time Off
401K
Plum Benefits Discounts
Career growth opportunities within a rapidly expanding company
Competitive salary
Collaborative culture
Room to grow with the business
Equal Opportunity Employer
Reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs