Bask and Lather Co

Customer Success Manager

• Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement
• Translate business priorities into briefs, audience plans, creative requirements, send schedules, and measurable goals
• Lead Black Friday/Cyber Monday and holiday CRM planning, including offers, segmentation, contact frequency, contingency plans, and recaps
• Partner with Brand, Creative, E-Commerce, Growth, Product, and CX to deliver timely, accurate messages
• Establish pre-send QA for audience, consent, suppression, offer, inventory, links, rendering, timing, and tracking
• Audit, build, and optimize welcome, browse and cart abandonment, post-purchase, education, replenishment, cross-sell, winback, and subscription journeys
• Segment first-time, repeat, high-value, lapsed, and subscription customers using purchase behavior, product interest, and engagement
• Improve second purchase, frequency, subscription save and renewal, and customer lifetime value
• Coordinate email, SMS, and relevant app messaging
• Serve as a hands-on Klaviyo owner for campaigns, flows, segments, templates, testing, and reporting
• Help complete and stabilize the email and SMS migration to Klaviyo
• Validate customer data, consent and suppressions, event tracking, flows, integrations, and deliverability before and after cutover
• Partner with E-Commerce and technical resources on Shopify, subscription, and other customer events
• Create documentation, naming conventions, approval workflows, and repeatable QA checklists
• Protect list health, deliverability, and customer preferences
• Own weekly CRM reporting across campaign and flow results, customer cohorts, repeat purchase, subscription behavior, list health, and testing insights
• Build a prioritized test plan for audiences, content, timing, offers, and journeys
• Manage, coach, and set priorities for the CRM Coordinator
• Manage agency or freelance support when needed and flag capacity, data, creative, or launch risks early

Senior CRM Manager

Controller

• Own the accounting function end-to-end and serve as the backbone of financial integrity, reporting, and operational discipline
• Partner with the Head of Finance to build scalable processes and support retail expansion
• Own monthly, quarterly, and annual close processes and establish timely preliminary and complete reporting
• Prepare GAAP-compliant financial statements and maintain audit-ready documentation
• Own balance-sheet reconciliations, accruals, reserves, account substantiation, and financial-statement support
• Coordinate external audit and tax requirements
• Own inventory accounting, standard costs, landed costs, manufacturing variances, SKU-level COGS, inventory in transit, shrinkage, obsolescence, reserves, and write-offs
• Reconcile inventory across the general ledger, NetSuite, 3PLs, retailers, and internal schedules
• Own revenue accounting and settlement reconciliation across Shopify, TikTok Shop, Amazon, Walmart, wholesale, and other channels
• Oversee accounts receivable, accounts payable, cash reporting, cash-flow forecasting, collections, vendor-payment controls, and working capital
• Partner on implementing, optimizing, and maintaining NetSuite and improving financial-system integrations
• Establish internal controls, accounting policies, standard operating procedures, approval matrices, and compliance processes
• Manage, develop, and hold the accounting team accountable
• Serve as a cross-functional partner to Finance, Supply Chain, Commercialization, E-Commerce, Customer Experience, and Operations

Social Media Manager

• Develop and execute a multi-platform social strategy across Instagram, TikTok, Facebook, YouTube, Lemon8, and Pinterest
• Manage and maintain a cross-channel content calendar aligned with brand priorities, launches, and key cultural moments
• Create and oversee production of high-quality multimedia content, including reels, short-form videos, and graphics
• Write engaging, on-brand captions that drive conversation and align with Bask & Lather’s tone of voice
• Lead content reviews to ensure assets meet creative, aesthetic, and messaging standards
• Monitor daily community interactions and respond to comments, DMs, and mentions
• Stay ahead of social trends, sounds, and formats
• Organize digital assets and maintain an efficient content filing system
• Coordinate photoshoots and brand activations with creative and marketing teams
• Lead social execution of brand campaigns, product launches, and promotions
• Collaborate cross-functionally on content creation, scheduling, and campaign analysis
• Monitor and analyze campaign performance and provide actionable insights
• Support event and live activation coverage with real-time social content
• Build community relationships through direct engagement and storytelling
• Host and support livestreams, educational sessions, and behind-the-scenes moments
• Develop strategies to promote livestreams and brand experiences
• Research, vet, and manage influencer and creator partnerships
• Oversee influencer briefs, content approvals, product mailers, and seeding initiatives
• Track influencer performance, engagement, and ROI
• Collaborate with PR and brand marketing teams to amplify influencer campaigns and earn media coverage
• Track weekly and monthly KPIs across platforms
• Conduct competitive benchmarking and trend analysis
• Deliver reporting to leadership with insights and next-step recommendations

Affiliate Manager

• Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted, ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships
• Build a balanced creator portfolio supporting brand awareness, cultural relevance, content development, product education, customer acquisition, and revenue
• Identify, source, vet, recruit, negotiate with, and manage creators and partners
• Lead influencer campaigns from concept through activation, optimization, and post-campaign analysis
• Develop campaign briefs and manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity, and campaign obligations
• Monitor campaign performance and conduct post-campaign reviews
• Own the strategy, growth, and performance of affiliate programs, including commissions, links, codes, reporting, and payouts
• Build and scale TikTok Shop creator and affiliate recruitment and track activation, content output, product performance, attributed sales, conversion, and ROI
• Lead negotiations involving rates, deliverables, exclusivity, usage rights, whitelisting, renewals, and content ownership
• Ensure campaigns comply with FTC disclosure requirements, platform policies, brand guidelines, and advertising standards
• Manage influencer and affiliate budgets, allocation, tracking, forecasting, dashboards, and recurring reports
• Translate data into recommendations on investment, recruitment, retention, compensation, creative strategy, and optimization
• Collaborate with brand, growth, e-commerce, social, PR, retail, operations, legal, and paid media teams
• Develop product-seeding and gifting programs and coordinate shipments, PR packages, content kits, sample inventory, and campaign deadlines
• Present program performance and strategic recommendations to brand, growth, and senior leadership

Senior CRM Manager

Controller

Social Media Manager

Influencer & Affiliate Marketing Manager