Director of Brand Marketing

Bask and Lather Co

. Define brand positioning, messaging, consumer value propositions and competitive differentiation .

Posted 10/22/2026full-timeRemote • New York • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, integrated marketing strategies, and consumer insights to drive product launches and campaign effectiveness. Proven ability to lead cross-functional teams, manage budgets, and develop culturally relevant initiatives in the beauty and personal care sectors.

Highest-signal resume keywords

Brand PositioningIntegrated MarketingConsumer InsightsSocial Media ManagementBudget Ownership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementCampaign DevelopmentCompetitive AnalysisChannel EconomicsPerformance Measurement

Soft Skills

LeadershipCommunicationProject ManagementPrioritizationAnalytical Judgment

Tools & Technologies

Platform AnalyticsSocial CommerceContent Management SystemsDigital Marketing Tools

Industry Keywords

Consumer Packaged GoodsBeautyHaircarePersonal CareMulticultural Marketing

About the role

Key responsibilities & impact

Define brand positioning, messaging, consumer value propositions and competitive differentiation
Build annual and quarterly plans aligned with business priorities
Translate research, customer feedback, category trends and cultural insights into actionable decisions
Develop SKU-level competitive analysis and clarify each product’s role within the portfolio
Own integrated go-to-market strategies for collections, product launches and major initiatives
Define target consumers, purchase rationale, SKU positioning, messaging and activation strategies
Create channel-specific briefs, asset requirements, launch phases, budgets and measurement plans
Partner cross-functionally to validate specifications, claims, inventory readiness, distribution assumptions and launch feasibility
Verify assets are accurate, usable, delivered on time and received by executing teams
Develop campaign concepts, storytelling platforms and creative briefs grounded in consumer insights and product benefits
Lead coordinated campaigns across paid, owned, earned, retail and experiential touchpoints
Translate strategies into production plans, shot lists, creator briefs and channel deliverables
Own organic social strategy, content pillars, publishing cadence and performance objectives
Lead social calendars and oversee content reviews, quality checks, publishing operations and community management
Partner with Growth on social commerce, affiliate content and paid amplification
Use platform analytics and structured tests to improve content and commercial outcomes
Develop coordinated initiatives supporting DTC, Amazon, TikTok Shop, national retail and international expansion
Own campaign plans, timelines and budgets within approved investment priorities
Maintain initiative tracking, report delivery status and escalate risks with recommended solutions
Measure brand health, awareness, consideration, product adoption, social performance, launch readiness, delivery and budget performance
Lead postlaunch and campaign reviews
Lead, coach and develop Brand and Social team members
Manage external partners against scope, quality, budget and deadlines
Identify staffing, agency and production needs and present recommendations

Requirements

What you’ll need

10+ years of experience in brand, integrated or consumer marketing, including substantial experience leading teams and complex cross-functional initiatives
Experience in beauty, haircare, personal care or closely relevant CPG
Demonstrated ownership of product launches from insight and positioning through execution and evaluation
Proven success developing consumer-led positioning, integrated campaigns and creative briefs, with clear examples of personal contribution and business results
Direct experience managing social teams and publishing operations, creative quality, community engagement and shoppable content
Experience across digital commerce and national retail
Strong analytical judgment and understanding of channel economics and measurement limitations
Demonstrated budget ownership, investment evaluation, vendor management and proactive resource planning
Strong people leadership, communication, prioritization and project management skills
Ability to operate independently in a fast-paced business with evolving processes and incomplete information
Experience scaling brands through national retail expansion, including Walmart, Target, Ulta Beauty or comparable retailers (preferred)
Deep understanding of textured haircare and multicultural beauty consumers (preferred)
Experience with culturally relevant campaigns, creator or celebrity partnerships, brand collaborations and international market adaptation (preferred)

Benefits

Comp & perks

Equal Employment Opportunity Employer
Reasonable accommodations are available for qualified applicants and employees in accordance with applicable law