Senior CRM Manager

Bask and Lather Co

. Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement .

Posted 9/23/2026full-timeRemote • New York • United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing, with a strong focus on Klaviyo for campaign management, segmentation, and reporting. Proven ability to optimize customer journeys and improve retention metrics in a consumer e-commerce environment.

Highest-signal resume keywords

Klaviyo Campaign ManagementCRM Strategy DevelopmentSegmentation and TestingE-Commerce ExperienceProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingLifecycle MarketingData ValidationCustomer SegmentationCampaign ReportingRetention EconomicsEvent TrackingA/B TestingCustomer Journey Optimization

Soft Skills

Attention to DetailDecision MakingCoaching and ManagementCreative JudgmentCollaboration

Tools & Technologies

KlaviyoShopifyEmail Automation ToolsAnalytics PlatformsCRM Software

Industry Keywords

Consumer E-CommerceSubscription MarketingPromotional Calendar ManagementCustomer ExperienceMultichannel Marketing

About the role

Key responsibilities & impact

Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement
Translate business priorities into briefs, audience plans, creative requirements, send schedules, and measurable goals
Lead Black Friday/Cyber Monday and holiday CRM planning, including offers, segmentation, contact frequency, contingency plans, and recaps
Partner with Brand, Creative, E-Commerce, Growth, Product, and CX to deliver timely, accurate messages
Establish pre-send QA for audience, consent, suppression, offer, inventory, links, rendering, timing, and tracking
Audit, build, and optimize welcome, browse and cart abandonment, post-purchase, education, replenishment, cross-sell, winback, and subscription journeys
Segment first-time, repeat, high-value, lapsed, and subscription customers using purchase behavior, product interest, and engagement
Improve second purchase, frequency, subscription save and renewal, and customer lifetime value
Coordinate email, SMS, and relevant app messaging
Serve as a hands-on Klaviyo owner for campaigns, flows, segments, templates, testing, and reporting
Help complete and stabilize the email and SMS migration to Klaviyo
Validate customer data, consent and suppressions, event tracking, flows, integrations, and deliverability before and after cutover
Partner with E-Commerce and technical resources on Shopify, subscription, and other customer events
Create documentation, naming conventions, approval workflows, and repeatable QA checklists
Protect list health, deliverability, and customer preferences
Own weekly CRM reporting across campaign and flow results, customer cohorts, repeat purchase, subscription behavior, list health, and testing insights
Build a prioritized test plan for audiences, content, timing, offers, and journeys
Manage, coach, and set priorities for the CRM Coordinator
Manage agency or freelance support when needed and flag capacity, data, creative, or launch risks early

Requirements

What you’ll need

5+ years in CRM, lifecycle, retention, or email and SMS marketing, with substantial consumer e-commerce experience
Deep, hands-on Klaviyo experience building and troubleshooting flows, segments, campaigns, and reporting
Experience leading a high-volume promotional calendar while protecting deliverability and customer experience
Strong grasp of segmentation, testing, purchase cohorts, retention economics, and lifecycle measurement
Experience with Shopify and comfort diagnosing customer data and event quality
Strong project management, copy and creative judgment, attention to detail, and comfort making decisions under tight deadlines
Experience managing or coaching a coordinator or small team
Subscription, beauty or personal care, mobile app, and multichannel experience are pluses