Senior Experiential Marketing Manager

Bask and Lather Co

. Develop and maintain a rolling 12-month customer experience and activation calendar.

Posted 11/3/2026full-timeRemote • New York • United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing complex events and brand activations, including budget development, vendor negotiation, and cross-functional collaboration. Proven ability to execute measurable marketing strategies and partnerships within the beauty and retail sectors.

Highest-signal resume keywords

Event ManagementBudget DevelopmentVendor NegotiationCross-Functional CommunicationBrand Partnerships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget ManagementProject ManagementLogistics CoordinationPerformance ReportingRisk ManagementActivation MeasurementProduction OversightSchedulingQuality Control

Soft Skills

Strong CommunicationProblem SolvingNegotiation SkillsTeam LeadershipIndependent Decision-Making

Industry Keywords

Experiential MarketingBrand ActivationRetail ActivationsCommunity EventsCPGBeauty IndustryHaircareLifestyle MarketingLive CommerceTextured-Hair Consumers

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Develop and maintain a rolling 12-month customer experience and activation calendar.
Recommend events, partnerships, and activation concepts aligned with audience, objectives, timing, resources, and outcomes.
Build budget proposals and business cases; obtain approvals and track committed, forecast, and actual costs with Finance.
Own events from briefing and planning through onsite execution, breakdown, reconciliation, and follow-up.
Verify attendance, audience, venue, staffing, product, transportation, shipping, setup, and return logistics.
Build workback schedules, run-of-show documents, staffing plans, checklists, and contingency plans.
Manage vendors, agencies, temporary staff, and onsite teams, including production milestones, proofs, shipping, and receipt.
Identify risks and dependencies, propose solutions, and escalate decisions before they affect readiness.
Develop brand partnerships with complementary brands, community organizations, salons, stylists, event platforms, and cultural or retail partners.
Manage approved collaborations, co-hosted events, sampling partnerships, and customer experiences through activation, follow-up, and measurement.
Partner with Commercial on trade shows, retailer events, beauty supply activations, education experiences, and business-development opportunities.
Own PR boxes, gifting and launch kits, retail displays, merchandising, and sampling programs from concept through delivery and quality checks.
Manage retail display development and rollout through fabrication, shipment, installation, and market verification.
Coordinate with Operations and Supply Chain on inventory, packing, freight, storage, and asset reuse.
Partner with Social, Influencer, PR, and Retention teams on promotion, communications, content capture, lead collection, and follow-up.
Produce designated social commerce experiences aligned with channel goals.
Set event-specific KPIs and reporting responsibilities; report costs, sales, contribution, leads, engagement, content, and follow-up outcomes.
Provide weekly updates and close out events with performance reviews and recommendations.
Build reusable playbooks, vendor records, asset inventories, and reporting templates.

Requirements

What you’ll need

6+ years of experiential, event, field, or brand activation experience, including independent ownership of complex events and budgets.
Demonstrated ability to propose calendars and budgets, evaluate opportunities, and manage multiple activations from planning through measurable follow-up.
Strong vendor negotiation, production, staffing, logistics, and project management skills, with experience leading agencies, contractors, or onsite teams.
Evidence of commercial judgment, financial discipline, and practical performance reporting.
Strong cross-functional communication and the ability to secure inputs, resolve blockers, and drive follow-through independently.
Experience in beauty, haircare, CPG, lifestyle, or retail is strongly preferred; understanding of textured-hair consumers and product education is valuable.
Experience developing and executing brand partnerships, with evidence of proactive sourcing, negotiation, and measurable value.
Experience owning PR boxes, gifting kits, and retail display programs from concept through production and delivery, including sample review, assembly, quality checks, and vendor management.
Experience with trade shows, retail activations, and community events; live commerce production experience is a plus.
Ability to travel and work onsite for events, including scheduled evenings and weekends as required.