Senior Program Manager, Product & Marketing Operations

Bask and Lather Co

. Own end-to-end execution of new product development, marketing campaigns, retail initiatives, channel launches, and operational implementations .

Posted 10/18/2026full-timeYonkers • New York • United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the full lifecycle of new product development and integrated marketing campaigns, with a strong focus on cross-functional collaboration and project management. Proven ability to lead initiatives in fast-paced environments, ensuring launch readiness and effective communication across teams.

Highest-signal resume keywords

PMP CertificationProject Management ExperienceIntegrated Marketing Campaign ManagementConsumer Product Launch ExperienceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementNew Product DevelopmentMarketing Campaign ExecutionRisk Identification and ManagementTimeline ManagementProduct FormulationPackaging DevelopmentTesting and ComplianceCommercializationSales Campaign Execution

Soft Skills

LeadershipCommunicationProblem-SolvingCollaborationDecision-Making

Tools & Technologies

Monday.comExcelProject Management Tools

Certifications & Qualifications

PMP (Project Management Professional)

Industry Keywords

Consumer Packaged Goods (CPG)BeautyPersonal CareRetail InitiativesE-commerceDTCAmazonTikTok Shop

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Own end-to-end execution of new product development, marketing campaigns, retail initiatives, channel launches, and operational implementations
Build and drive integrated project plans, manage dependencies and blockers, secure owner commitments, and verify deliverable acceptance and completion
Manage the full new product development lifecycle from concept and kickoff through formulation, packaging, labeling, claims, compliance, testing, approvals, and launch readiness
Coordinate R&D, Operations, Supply Chain, Brand, manufacturers, Social, E-commerce, CRM, Paid Media, and external partners
Execute sales campaigns, retail launches and activations, TV segments, influencer campaigns, and partnerships
Lead formal project kickoffs; define scope, owners, dependencies, approval gates, deliverables, timelines, and open decisions
Build and maintain detailed timelines, critical paths, backward plans, and recovery actions using project management tools
Ensure DTC, retail, marketplace, media, Amazon, and TikTok Shop launch readiness
Identify risks early, communicate issues, present recovery plans, and escalate unresolved conflicts to the Senior Director of Operations
Track creative and product assets, obtain documented approvals and signoffs, and verify implementation across channels
Maintain a prioritized portfolio of owners, milestones, dependencies, resource conflicts, and status
Publish weekly updates, facilitate working meetings, secure decisions, close actions, conduct post-launch retrospectives, and implement corrective actions

Requirements

What you’ll need

PMP (Project Management Professional) certification preferred; demonstrated delivery experience is essential
6+ years of relevant project or program management experience in fast-paced environments
Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependencies
Managed integrated marketing campaigns across multiple channels
Relevant physical consumer product launch experience in CPG required
Beauty or personal care experience preferred
Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
Strong proficiency in project management tools, with Monday.com preferred, and Excel
Demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization