Social Media Manager

Bask and Lather Co

. Develop and execute a multi-platform social strategy across Instagram, TikTok, Facebook, YouTube, Lemon8, and Pinterest .

Posted 9/15/2026full-timeYonkers • New York • United StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-platform social media strategies, managing content calendars, and creating high-quality multimedia content. Proficient in analyzing campaign performance and leveraging influencer marketing to enhance brand visibility and community engagement.

Highest-signal resume keywords

Social Media ManagementContent CreationInfluencer MarketingCampaign AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent ProductionVideo EditingCopywritingCommunity Engagement

Soft Skills

Strong CommunicationCreative Problem SolvingOrganizational SkillsTeam CollaborationAdaptability

Tools & Technologies

CapCutCanvaAdobe PhotoshopLaterSprout Social

Industry Keywords

BeautyWellnessLifestyleBrand ActivationsSocial Analytics

About the role

Key responsibilities & impact

Develop and execute a multi-platform social strategy across Instagram, TikTok, Facebook, YouTube, Lemon8, and Pinterest
Manage and maintain a cross-channel content calendar aligned with brand priorities, launches, and key cultural moments
Create and oversee production of high-quality multimedia content, including reels, short-form videos, and graphics
Write engaging, on-brand captions that drive conversation and align with Bask & Lather’s tone of voice
Lead content reviews to ensure assets meet creative, aesthetic, and messaging standards
Monitor daily community interactions and respond to comments, DMs, and mentions
Stay ahead of social trends, sounds, and formats
Organize digital assets and maintain an efficient content filing system
Coordinate photoshoots and brand activations with creative and marketing teams
Lead social execution of brand campaigns, product launches, and promotions
Collaborate cross-functionally on content creation, scheduling, and campaign analysis
Monitor and analyze campaign performance and provide actionable insights
Support event and live activation coverage with real-time social content
Build community relationships through direct engagement and storytelling
Host and support livestreams, educational sessions, and behind-the-scenes moments
Develop strategies to promote livestreams and brand experiences
Research, vet, and manage influencer and creator partnerships
Oversee influencer briefs, content approvals, product mailers, and seeding initiatives
Track influencer performance, engagement, and ROI
Collaborate with PR and brand marketing teams to amplify influencer campaigns and earn media coverage
Track weekly and monthly KPIs across platforms
Conduct competitive benchmarking and trend analysis
Deliver reporting to leadership with insights and next-step recommendations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred
Minimum 5+ years of experience managing social media for a consumer brand (internships not included)
Proven track record growing and managing brand social channels, ideally in beauty, wellness, or lifestyle
Highly self-motivated with a strong sense of ownership and accountability
Comfortable navigating ambiguity and adapting to evolving priorities
Proficient in CapCut, Canva, and Adobe Photoshop
Strong understanding of native social analytics and tools like Later, Planoly, or Sprout Social
Experience directing and editing short-form video content for TikTok and Instagram Reels
Solid understanding of influencer marketing and paid amplification best practices
Passionate about beauty, haircare, and community storytelling
Highly organized with strong project management and multitasking skills
Excellent communication and copywriting abilities
Comfortable being on camera for brand storytelling and live content
Team player who thrives in a fast-paced, collaborative environment
Creative problem solver with a proactive mindset and keen attention to detail
Must be able to lift up to 15 lbs. for product setups or event activations

Benefits

Comp & perks

Medical, Dental, Vision Insurance
Paid Time Off
401(k)
Plum Benefits Discounts
Career growth opportunities within a rapidly expanding company
Equal Opportunity Employer
Reasonable accommodations for qualified applicants with disabilities