Senior Product Manager, Intakes & Conversion

Bask Health

. Own the product strategy, roadmap, and execution for Bask's questionnaires, consent, eligibility, and checkout experiences.

Posted 11/10/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on digital onboarding, conversion optimization, and user workflow improvements. Proficient in translating business objectives into actionable product strategies while collaborating with cross-functional teams to enhance patient intake and checkout experiences.

Highest-signal resume keywords

Product Management ExperienceFunnel AnalyticsConversion OptimizationAPIs and IntegrationsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyRoadmap ManagementUser ResearchData-Driven Decision MakingCheckout OptimizationA/B TestingSaaS Product DevelopmentTechnical Understanding of Web ApplicationsProduct SpecificationsMetrics Monitoring

Soft Skills

Excellent Communication SkillsIndependent WorkNavigating AmbiguityPrioritization SkillsCollaboration

Tools & Technologies

Product Analytics ToolsExperimentation ToolsDigital Health PlatformsE-Commerce PlatformsPayment Integrations

Industry Keywords

Healthcare Intake WorkflowsConsent CollectionEligibility ScreeningTelehealthDirect-to-Consumer Platforms

About the role

Key responsibilities & impact

Own the product strategy, roadmap, and execution for Bask's questionnaires, consent, eligibility, and checkout experiences.
Improve patient intake workflows to make them intuitive, accessible, and easy to complete.
Identify friction and drop-off points throughout intake and checkout, and prioritize improvements based on user behavior and business impact.
Lead conversion optimization initiatives using funnel analytics, user research, and experimentation.
Work closely with engineering and design to build configurable questionnaires and intake experiences that support different merchants and treatment offerings.
Collaborate with clinical and operations teams to ensure consent and eligibility workflows support applicable healthcare requirements.
Improve checkout usability, error handling, and reliability across devices.
Define and monitor key metrics, including questionnaire completion, abandonment, eligibility-flow completion, and checkout conversion.
Translate merchant feedback, patient insights, and operational requirements into clear product specifications.
Partner with engineers to evaluate technical dependencies, APIs, integrations, and implementation tradeoffs.
Balance conversion improvements with patient trust, accurate information collection, and platform reliability.
Lead initiatives from discovery and prioritization through development, launch, measurement, and iteration.
Take ownership of product outcomes and continuously improve performance based on results.

Requirements

What you’ll need

5+ years of professional product management experience building and shipping software products.
Proven experience owning a product or major product area from discovery through launch and iteration.
Experience with digital onboarding, conversion optimization, checkout, or complex multi-step user workflows.
Strong understanding of funnel analytics, experimentation, and data-driven product decisions.
Experience working directly with software engineers and designers to deliver consumer-facing applications or SaaS products.
Technical understanding of APIs, integrations, and modern web applications.
Ability to translate business objectives, customer needs, and operational requirements into clear product priorities.
Strong product discovery, prioritization, and roadmap management skills.
Experience coordinating cross-functional initiatives and managing competing priorities.
Excellent written and verbal communication skills.
Demonstrated ability to work independently, navigate ambiguity, and deliver measurable product improvements.
Nice to Have: Experience with telehealth, digital health, or healthcare intake workflows.
Nice to Have: Experience with e-commerce, subscription businesses, or direct-to-consumer platforms.
Nice to Have: Familiarity with checkout optimization, payment integrations, and transaction workflows.
Nice to Have: Experience with A/B testing and product analytics tools.
Nice to Have: Familiarity with consent collection, eligibility screening, or healthcare privacy and compliance considerations.
Nice to Have: Previous software engineering experience, hands-on coding experience, or a technical academic background.
Nice to Have: Experience building configurable SaaS platforms used by multiple businesses.