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BAT

Consumer Engagement Executive – Junior Manager

BAT

. Establish foundations and an operating model for efficient offline D2C activities .

Posted 11/10/2026full-timeTokyo • JapanJuniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in D2C operations and project management, with a strong focus on achieving commercial KPIs through effective planning and execution. Capable of managing budgets, stakeholder relationships, and cross-departmental collaboration to drive growth and optimize processes.

Highest-signal resume keywords
D2C Operations ExperienceProject Management ExperienceBudget Management SkillsStakeholder EngagementMarketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Project ManagementBudget ManagementExcel SkillsPowerPoint SkillsData AnalysisKPI DevelopmentConsumer Touchpoint ManagementCost-Reduction StrategiesDeployment PlanningProcess Optimization
Soft Skills
Excellent Communication SkillsLogical ThinkingFlexibilityRelationship BuildingAdaptability
Industry Keywords
Consumer GoodsD2C ActivitiesStakeholder ManagementMarketing StrategyCommercial KPIs

About the role

Key responsibilities & impact
  • Establish foundations and an operating model for efficient offline D2C activities
  • Lead planning and execution of D2C activities for target consumers in line with marketing strategy
  • Create and execute comprehensive deployment plans to achieve commercial KPIs
  • Develop and manage consumer touchpoints
  • Manage stakeholders and suppliers
  • Build new capabilities
  • Lead the planning and execution of new activity models to maximize cost-effectiveness
  • Build feasible models through consultation with related departments and partner companies
  • Coordinate across departments and manage implementation progress and budgets
  • Plan and lead effective activities based on marketing strategy and KPIs
  • Manage D2C projects, schedules, processes, progress, and evaluations
  • Identify improvement opportunities and propose and execute action plans
  • Manage budgets accurately within agreed limits
  • Identify cost-reduction opportunities and optimize budgets
  • Identify new growth opportunities and contribute to the business
  • Consider and adopt new ideas and develop and propose new capabilities
  • Engage internal and external stakeholders, build relationships, seek input, and lead projects to achieve results
  • Collaborate with CM/FF, Deployment, CX, Finance, LEX, Regal, Agency, and Supplier teams
  • Apply new learning and insights in practice and adapt quickly to changing environments

Requirements

What you’ll need
  • Experience working for a consumer goods manufacturer
  • Basic knowledge and understanding of marketing
  • Experience in D2C operations
  • Project management experience
  • PC skills
  • Excel skills, including creating formulas and basic functions, charts, and pivot tables
  • PowerPoint skills, including creating effective slides for presentations and documents
  • Business communication and work experience in English are advantageous
  • Motivation to continuously improve English skills
  • Excellent communication skills to build smooth and positive relationships with internal and external stakeholders
  • Logical thinking and ability to make objective decisions
  • Flexibility to accept others’ opinions and new ideas

Benefits

Comp & perks
  • Market leading annual performance bonus (subject to eligibility)
  • Diverse health plans
  • Work-life balance initiatives
  • Transportation support
  • Flexible holiday plan with additional incentives
  • Internal advancement and career progression opportunities
  • Online learning platforms
  • Personalized growth programs to develop leadership skills
  • Continuous improvement and transformative work environment
  • Social wellbeing benefits and community-building initiatives
  • Emotional wellbeing and mental health initiatives
  • Physical wellbeing benefits and health coverage
  • Financial wellbeing benefits and financial stability initiatives
  • Reasonable adjustments or accommodations during the recruitment process