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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing consumer experience strategies and leading cross-functional teams to drive marketing initiatives. Proficient in stakeholder management, strategic thinking, and delivering actionable plans that align consumer needs with business outcomes.
Highest-signal resume keywords
Marketing DeploymentShopper/Trade MarketingStrategic RolesAdvanced Communication SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consumer Experience StrategiesProject ManagementCampaign PlanningData AnalysisStrategic Framing
Soft Skills
Strategic ThinkingCollaboration MindsetDecision-MakingStorytellingPresentation Skills
Industry Keywords
Cross-Functional PlanningConsumer InsightsMarket RealitiesBusiness AcumenExecution Evidence
About the role
Key responsibilities & impact- Develop insight-led, multi-category consumer experience strategies for assigned LANCAR markets
- Define priority consumers, journey opportunities, channel and touchpoint roles, experience principles, strategic choices and success measures
- Translate global guidelines, brand strategy, CX area office strategy and EM realities into actionable campaign and experience plans
- Create briefs, toolkits and roadmaps across offline touchpoints, adapting global direction to each market’s commercial, channel and regulatory reality
- Lead cross-functional planning with Brand, End Markets, Digital, Trade, Insights, Legal, Finance, Procurement, agencies and suppliers
- Establish clarity on decisions, milestones, dependencies and ownership while influencing teams without direct reporting authority
- Challenge existing ways of working and develop recommendations based on consumer, commercial and execution evidence
- Drive initiatives from diagnosis and strategic framing through development, approval, execution support and post-implementation learning
- Anticipate risks, escalate early and maintain accountability and quality across strategic and business-as-usual priorities
Requirements
What you’ll need- Demonstrated experience in Marketing Deployment, Shopper/Trade Marketing, Strategic roles, Consulting or a related discipline
- Experience leading complex projects or workstreams across multiple stakeholders, markets or business units
- Experience leading people, project teams, agencies or cross-functional teams
- Ability to manage competing priorities, make decisions with incomplete information and deliver with ownership and collaboration mindset
- Strong strategic thinking and business judgment
- Ability to frame ambiguous problems, identify choices and trade-offs, and convert analysis into a clear point of view and roadmap
- Strong consumer and business acumen
- Ability to connect consumer needs, category priorities, channel roles and market realities to business outcomes
- Good stakeholder management skills
- Advanced communication, storytelling and presentation skills in English and Spanish
Benefits
Comp & perks- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives
- Online learning platforms
- Personalized growth programs to develop leadership skills
- Continuous improvement and transformative work environment
- Internal advancement and career progression opportunities
- Global Returners program supporting professionals restarting careers after an extended absence
- Reasonable adjustments or accommodations during the recruitment process
- Social wellbeing benefits and initiatives
- Emotional wellbeing and mental health support initiatives
- Physical wellbeing benefits and health coverage
- Financial wellbeing benefits and financial stability support