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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies that enhance brand penetration and ROI while ensuring compliance with marketing frameworks. Strong ability to manage budgets, track KPIs, and foster relationships with stakeholders.
Highest-signal resume keywords
Marketing Strategy DevelopmentBudget ManagementKPI TrackingStakeholder Relationship ManagementZAQA Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingTrade MarketingROI MaximizationComplianceContinuous Improvement
Soft Skills
Self-DisciplineOrganizationSelf-MotivatedConflict ResolutionExcellent Communication
Certifications & Qualifications
ZAQA Certified Qualifications
Industry Keywords
Brand PenetrationProductivity GainsGlobal InitiativesNegotiationPresentation Skills
About the role
Key responsibilities & impact- Translate corporate strategy into a marketing strategy that grows BAT brand penetration and maximizes ROI
- Drive implementation of the marketing strategy and global initiatives in the assigned territory
- Evaluate and innovate marketing activities to maximize competitiveness in availability, communications, price, and image
- Ensure compliance with the Responsible Marketing Framework
- Facilitate productivity gains and continuous improvement
- Manage personal KPIs and track ongoing results
- Manage the allocated budget for trade marketing activities in the territory
- Complete additional duties assigned by the line manager
- Complete functional projects over a one-year internship
- Receive coaching through a structured plan and defined deliverables
Requirements
What you’ll need- Degree in a Marketing or Business-related field
- ZAQA certified qualifications
- Self-discipline and organization
- Self-starter and self-motivated
- Results- and action-oriented
- Ability to solve conflicts in trade
- Ability to develop and maintain relationships with key external stakeholders
- Valid driver’s license and driving experience
- Excellent written and verbal communication skills
- Excellent listening, negotiation, and presentation skills
Benefits
Comp & perks- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives
- Online learning platforms
- Personalized growth programs
- Coaching from the assignment manager
- Structured development plan
- Opportunities for internal advancement and career progression
- Supportive employee wellbeing initiatives covering social, emotional, physical, and financial wellbeing