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Creative and Experiences Lead
Bauer Media Outdoor UK. Provide creative leadership across selected client and agency engagements .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong creative leadership in developing engaging audience experiences across physical and digital platforms, with a focus on experiential campaigns and technology-enabled OOH. Proven ability to manage teams, translate client briefs into compelling creative solutions, and drive business development through innovative ideas.
Highest-signal resume keywords
Creative LeadershipExperiential Campaign DevelopmentTeam ManagementClient Brief TranslationCommercial Awareness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentAudience Experience DesignIntegrated Campaign StrategyTechnology-Enabled OOHSpecial-Build ExecutionPortfolio DevelopmentCampaign Quality ReviewBusiness DevelopmentProcess ImprovementAudience Insights Analysis
Soft Skills
Strong Creative MindsetConfidence in PresentingCuriosity About CultureAbility to Balance Ambition with PracticalityCoaching and Development Skills
Industry Keywords
OOH EnvironmentBrand ExperienceCreative StandardsStakeholder EngagementContent Plan DevelopmentCommercial Teams CollaborationAudience JourneysCreative ExcellenceProactive Idea GenerationLive Experiences
About the role
Key responsibilities & impact- Provide creative leadership across selected client and agency engagements
- Partner with the Creative Agency Partner and Commercial teams to develop creative ideas, campaigns and experiences
- Shape the team’s creative output and raise creative standards
- Lead development of audience and brand experiences, including experiential campaigns, special builds, interactive installations and technology-enabled OOH
- Turn commercial opportunities and client briefs into creative solutions that grow revenue and strengthen agency relationships
- Line manage, coach and develop all producers
- Partner with the Creative Operations Manager to assign creative talent to briefs
- Contribute to business development and continuous workflow and process improvement
- Ensure creative excellence across responses and lead priority briefs
- Lead concept development and pre-sales activity
- Define central creative ideas and audience journeys for physical and digital brand experiences
- Work with stakeholders to make ambitious ideas feasible and deliverable
- Build a pipeline of proactive, sellable ideas
- Review Campaign Plans for creative quality
- Contribute to product, portfolio and new product development discussions
- Partner with Commercial teams to increase conversion and drive incremental revenue
- Contribute to the Create communications and content plan and BMO thought leadership
Requirements
What you’ll need- Strong creative mindset and ability to translate ideas into engaging audience experiences across the OOH environment
- Experienced creative thinker with a strong portfolio across integrated, experiential, special-build or brand experience work
- Ability to turn client briefs, commercial challenges and audience insights into compelling creative ideas
- Experience leading creative development from initial idea through execution
- Strong eye for originality, relevance, engagement and achievability
- Comfortable working across physical, digital, technology, content and live experiences
- Ability to translate creative ideas into engaging OOH experiences
- Experience managing and developing teams
- Confidence presenting ideas to senior clients, agencies and internal stakeholders
- Commercial awareness and ability to balance creative ambition with practical delivery
- Curiosity about culture, technology and audience behaviour
- Desire to push creative boundaries
Benefits
Comp & perks- Participation in our Core Bonus Plan/Quarterly Incentive Scheme
- Flexible working (this generally looks like 3 days in our offices and 2 days at home)
- 25 days’ annual leave inc. bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel/Season ticket loans
- Discounts across 100s of retailers