Manager, Commercial Marketing

Baxter International Inc.

. Develop and execute downstream marketing initiatives for the digital health portfolio .

Posted 10/16/2026full-timeUnited StatesMid-LevelSenior💰 $112,000 - $154,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in downstream marketing initiatives for digital health solutions, focusing on customer engagement, product adoption, and commercial growth. Proficient in developing sales enablement tools and integrated marketing campaigns that translate customer insights into actionable strategies.

Highest-signal resume keywords

Downstream MarketingSales Enablement DevelopmentDigital Health ExperienceCampaign MeasurementCustomer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated CampaignsProduct Launch ActivitiesMarket Insights TranslationValue Proposition DevelopmentCompetitive IntelligenceContent DevelopmentCustomer Engagement ProgramsSegmentationTargetingMessaging Guides

Soft Skills

Excellent Written SkillsExcellent Verbal SkillsProject ManagementOrganizational SkillsCollaboration

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Relevant Advanced Degree

Industry Keywords

Digital HealthHealthcare ITSaaSMedical TechnologyB2B TechnologyConnected Medical DevicesCommercial ProgramsVoice of CustomerCustomer-Facing ContentHealthcare Technology Developments

About the role

Key responsibilities & impact

Develop and execute downstream marketing initiatives for the digital health portfolio
Drive awareness, customer engagement, product adoption, and commercial growth
Translate product strategies, customer needs, and market insights into sales enablement, integrated campaigns, content, product launches, and customer engagement programs
Develop downstream marketing plans, product launch activities, and commercial programs
Create sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content
Partner with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness
Lead campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans
Develop content communicating the clinical, operational, financial, and IT value of digital health solutions
Conduct downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams
Translate customer feedback into recommendations for commercialization, messaging, adoption programs, and future product strategies
Monitor competitors, market dynamics, customer needs, healthcare technology developments, and industry trends
Convert insights into field guidance and marketing recommendations
Ensure marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities
Partner with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required
MBA or relevant advanced degree preferred
Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred
Demonstrated experience in downstream, commercial, product, or integrated marketing
Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs
Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement
Excellent written, verbal, presentation, project management, and organizational skills
Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences
Demonstrated ability to collaborate and influence across a complex, cross-functional organization
Ability to travel up to ~30% of the time
Must be authorized to work for any employer in the U.S.
Baxter is unable to sponsor or take over sponsorship of an employment visa at this time

Benefits

Comp & perks

Medical and dental coverage starting on day one
Basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP) with discounted company stock
401(k) Retirement Savings Plan (RSP) with employee contributions and company matching
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Paid time off ranging from 20 to 35 days based on length of service
Family and medical leaves of absence
Paid parental leave
Commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
Childcare benefits
Flexible workplace policy