Content Marketing Associate

. Develop, execute, and optimize content across digital platforms and omnichannel campaigns supporting surgeon education and commercial growth for BD’s GalaFLEX portfolio .

Posted 10/21/2026full-timeRemote • Rhode Island • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and digital strategy, with a strong focus on creating audience-centered narratives and optimizing content for SEO and social media. Proficient in managing content across various platforms while ensuring compliance with healthcare regulations and brand standards.

Highest-signal resume keywords

Content MarketingSEO Best PracticesDigital MarketingContent CreationRegulated Healthcare Environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Design PrinciplesWritingEditingMessaging HierarchyOn-Page OptimizationKeyword UpdatesContent TaggingSocial Media ManagementContent Management SystemsPortfolio Development

Soft Skills

CollaborationTime ManagementAdaptabilityOwnershipAccountability

Tools & Technologies

AEMMarketoClickUpOptimizelyKnackAMEFigma

Industry Keywords

Healthcare ComplianceBrand StorytellingLuxury MarketsAgency Best PracticesContent Libraries

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Develop, execute, and optimize content across digital platforms and omnichannel campaigns supporting surgeon education and commercial growth for BD’s GalaFLEX portfolio
Develop audience-centered content translating complex clinical and product information into clear narratives for plastic surgeons
Apply content design principles such as messaging hierarchy, layout, and readability
Support creative briefs, content outlines, assets, templates, and designer partnerships
Implement SEO and AI-era content best practices, including keyword updates, on-page optimization, schema/content tagging, and internal linking
Manage the social content calendar, create and schedule posts, and monitor community interactions
Gather social performance data, surface insights, and support reporting
Maintain and update content in CMS platforms such as AEM
Update galaflex.bd.com through page builds, content refreshes, metadata updates, QA, and post-launch monitoring
Build operational proficiency in BD’s MarTech stack, including Marketo, ClickUp, Optimizely, Knack, AME, and Figma
Coordinate campaign timelines, deliverables, and content needs across teams
Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners
Prepare content for MLR submission and approval workflows; track status, versioning, and documentation
Maintain organized content libraries, version control, and compliance documentation

Requirements

What you’ll need

Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or related field
At least 2 years of experience in content marketing, digital marketing, or related roles
Portfolio or links to two to three relevant work samples demonstrating strong writing, content creation, brand storytelling, and, where applicable, content design and messaging hierarchy
Strong writing, editing, and content creation skills
Ability to produce sophisticated, engaging content for premium or luxury markets
Knowledge of content marketing and agency best practices
Basic understanding of digital content, SEO, and social media best practices
Ability to manage multiple tasks, meet deadlines, and work collaboratively in a matrixed environment
Ability to navigate ambiguity, shifting priorities, and evolving business needs while maintaining quality and compliance
Demonstrated ownership and accountability
Ability to work in a regulated healthcare environment and follow governance, accessibility, editorial, brand, and compliance standards

Benefits

Comp & perks

Remote work arrangement indicated in the posting
Flexible workplace arrangements and work-life balance emphasized
Learning, growth, and development opportunities
Culture supporting face-to-face collaboration, learning, progress, and success
COVID-19 workplace accommodations considered pursuant to applicable law