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BD

Local Field Marketing

BD

. Translate global and regional marketing strategies, campaigns, product launches, and growth priorities into local execution plans .

Posted 9/17/2026full-timeErembodegem • BelgiumMid-LevelSenior💰 €81,900 - €124,875 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in executing field marketing strategies and campaigns tailored to local market dynamics, with a strong focus on customer engagement and sales enablement. Proficient in leveraging analytical tools to measure campaign performance and drive actionable business recommendations.

Highest-signal resume keywords
Field Marketing ExperienceSales Enablement CapabilitiesCustomer Engagement StrategiesCRM Platform ProficiencyAnalytical Skills with Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Field MarketingProduct MarketingMarket DevelopmentLead GenerationCampaign Performance MeasurementCustomer-Centric MessagingAccount TargetingSales TrainingWin/Loss AnalysisCommercial Activation
Soft Skills
Cross-Functional CollaborationRelationship DevelopmentStrategic PlanningCommunication SkillsAdaptability
Tools & Technologies
Salesforce (SFDC)ShowpadPower BIMicrosoft Office SuiteExcel
Industry Keywords
Medical DeviceDiagnosticsHealthcareLife SciencesB2B Technology

Tech Stack

Tools & technologies
SFDC

About the role

Key responsibilities & impact
  • Translate global and regional marketing strategies, campaigns, product launches, and growth priorities into local execution plans
  • Adapt marketing initiatives to local market dynamics, customer needs, competitive context, and commercial priorities
  • Execute field marketing plans in alignment with Sales, Product Marketing, and Business Leadership
  • Provide field feedback to inform global marketing priorities, roadmap, market development, and customer engagement strategies
  • Support go-to-market planning and execution at country level
  • Execute and amplify local lead generation initiatives across digital, events, account-based initiatives, and sales-driven activities
  • Partner with Sales to support pipeline creation, opportunity development, and conversion in priority accounts and market segments
  • Develop account targeting and messaging strategies to increase customer penetration and support competitive conversion
  • Adapt campaign assets, messaging, value propositions, and customer-facing materials for local markets
  • Ensure sales-force engagement, lead follow-up, campaign adoption, funnel progression, and business impact
  • Equip Sales teams with tools, content, messaging, and training
  • Drive adoption of marketing tools, campaign frameworks, and sales enablement materials
  • Support sales training for campaigns, product launches, market development, and customer engagement
  • Support product adoption, launch planning, rollout, funnel tracking, and post-launch monitoring
  • Develop local strategies to expand market penetration and strengthen competitive positioning
  • Conduct win/loss analysis and identify adoption barriers
  • Consolidate customer, market, and competitive insights and provide recommendations to stakeholders
  • Develop relationships with Key Opinion Leaders and strategic customer advocates
  • Lead planning and prioritization of customer events, congresses, and workshops
  • Ensure customer engagements generate measurable impact through lead creation, education, product adoption, and relationship development

Requirements

What you’ll need
  • 3–7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or related commercial roles
  • Experience within medical device, diagnostics, healthcare, life sciences, or B2B technology industries preferred
  • Experience in customer engagement, product launches, market development programs, and commercial activation initiatives
  • Experience partnering with sales organizations to drive pipeline development, customer engagement, complex commercial discussions, and tender opportunities
  • Experience coordinating and executing customer events, workshops, congresses, and educational programs
  • Experience translating customer, market, and competitive insights into actionable business recommendations
  • Experience measuring campaign performance, lead generation effectiveness, and marketing ROI
  • Ability to develop customer-centric messaging and account targeting approaches
  • Strong sales enablement capabilities, including customer-facing materials and training programs
  • Ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory, and Commercial Excellence teams
  • Experience with CRM platforms, preferably Salesforce (SFDC)
  • Experience with content management and sales enablement tools such as Showpad
  • Strong analytical capabilities with Excel, Power BI, or equivalent reporting and dashboarding tools
  • Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel
  • Willingness to travel regularly to maintain customer and market proximity

Benefits

Comp & perks
  • Comprehensive Total Rewards program
  • Reward and recognition opportunities
  • Competitive compensation and benefits programs
  • Learning, growth and development opportunities
  • Face-to-face collaboration supporting learning, progress, and success