Marketing Automation, Digital Operations Specialist

. Execute, optimize, and measure digital marketing and customer engagement activities across Europe .

Posted 11/9/2026full-timeGrenoble • FranceMid-LevelSenior💰 €37,100 - €59,375 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in Marketo and marketing automation technologies, with a proven ability to manage end-to-end digital campaigns and optimize customer engagement across various channels. Proficient in data analysis and reporting to measure marketing effectiveness and ROI, while adapting creative content for diverse European markets.

Highest-signal resume keywords

Marketo ExpertiseEmail Campaign ManagementCRM/Salesforce IntegrationGoogle Ads ManagementData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign ManagementEmail Campaign CreationNurture Program DevelopmentAudience SegmentationConversion TrackingFunnel Performance AnalysisMarketing ROI MeasurementOptichannel EngagementCampaign OptimizationQuality Assurance

Tools & Technologies

MarketoSalesforceGoogle AdsVeeva Vault PromoMatsMarketing Automation Technologies

Industry Keywords

Digital MarketingCustomer EngagementLead GenerationCampaign ReportingEuropean Markets

Tech Stack

Tools & technologies

Vault

About the role

Key responsibilities & impact

Execute, optimize, and measure digital marketing and customer engagement activities across Europe
Manage campaign setup, execution, testing, optimization, and reporting in Marketo and related marketing technologies
Build and deploy email campaigns/eBlasts, nurture programs, automated customer journeys, forms, and landing pages
Create target audiences and Salesforce campaigns, integrating Marketo, CRM, and other marketing technologies
Perform campaign quality assurance covering links, forms, targeting, tracking, and customer experience
Support integrated and optichannel campaigns across email, web, paid media, events, and other digital touchpoints
Manage and optimize Google Ads and paid media campaigns
Track and analyze digital marketing performance, including engagement, lead generation, conversion, funnel progression, MQLs, and marketing contribution
Develop dashboards and post-campaign reviews to measure effectiveness, ROI, and business impact
Adapt and execute creative digital assets across European markets
Champion marketing automation and operational excellence, including recurring activity automation, campaign best practices, and Veeva Vault PromoMats training/support

Requirements

What you’ll need

Strong expertise in Marketo and marketing automation technologies
Experience creating and managing email campaigns, nurture programs, automated journeys, forms, and landing pages
Ability to manage end-to-end digital campaigns, including setup, testing, execution, optimization, and reporting
Experience with CRM/Salesforce integration, audience segmentation, and lead management
Knowledge of optichannel customer engagement across email, web, paid media, events, and digital channels
Hands-on experience managing and optimizing Google Ads and paid media campaigns
Strong data analysis and reporting skills, including dashboards, conversion tracking, funnel performance, and MQLs
Ability to measure and communicate marketing ROI, effectiveness, and business impact
Experience adapting digital and creative content for different markets and audiences, particularly across Europe
Knowledge of Veeva Vault PromoMats and experience driving marketing automation, process improvement, and operational best practices

Benefits

Comp & perks

Comprehensive Total Rewards program
Reward and recognition opportunities
Competitive compensation and benefits programs
Learning, growth and development opportunities
Face-to-face collaboration culture