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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading global marketing strategies and commercialization plans for the Women’s Health portfolio, with a strong focus on market activation and customer engagement. Proven ability to translate market insights into actionable strategies while collaborating across diverse teams in regulated healthcare environments.
Highest-signal resume keywords
Global Marketing Strategy DevelopmentProduct Launch ManagementMarket Insight GenerationCross-Functional CollaborationWomen’s Health Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Global Commercialization PlansMarket Activation InitiativesSales Enablement Tools DevelopmentStrategic PlanningAnalytical Capability
Soft Skills
Excellent Communication SkillsInfluencing SkillsStrategic Thinking
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred
Industry Keywords
DiagnosticsMedical DevicesLife SciencesCervical Cancer ScreeningHPVCytologyDigital PathologyRegulated Healthcare Markets
About the role
Key responsibilities & impact- Lead the global marketing strategy for the Women’s Health portfolio, including HPV, Cytology, and Digital Cytology
- Develop and drive global commercialization plans, product launch strategies, and market activation initiatives
- Partner with regional and local teams to translate global strategy into market-relevant execution
- Generate market, customer, and competitive insight to inform portfolio strategy, segmentation, messaging, and investment priorities
- Develop positioning and value propositions for customers, clinicians, laboratories, and health systems
- Engage key opinion leaders, customers, and internal stakeholders to validate market understanding and identify growth opportunities
- Shape and support integrated marketing campaigns and demand generation initiatives
- Develop sales enablement tools, content, and training resources
- Monitor marketing program and commercialization performance and optimize execution and return on investment
- Collaborate with Product Management, R&D, Regulatory, Medical and Scientific Affairs, Regional Marketing, and Commercial teams
- Support lifecycle management and strategic planning for the Women’s Health portfolio
- Serve as a strategic marketing leader connecting portfolio strategy, market development, and commercial execution
Requirements
What you’ll need- Bachelor’s degree in marketing, business, life sciences, or a related field required
- MBA or advanced degree preferred
- Significant experience in global marketing, product marketing, product management, or related commercial leadership roles within diagnostics, medical devices, life sciences, or highly technical healthcare markets
- Demonstrated success developing global marketing strategies, leading launches, and driving adoption in complex, regulated environments
- Strong strategic thinking and analytical capability
- Ability to translate market dynamics, customer insight, and performance data into actionable business decisions
- Excellent communication and influencing skills
- Ability to engage technical, commercial, and executive audiences
- Proven ability to work across regions, cultures, and cross-functional teams in a global matrixed organization
- Experience in women’s health, cervical cancer screening, HPV, cytology, digital pathology, or adjacent diagnostic categories strongly preferred
- Experience supporting global portfolio strategy and commercialization in regulated healthcare markets preferred
- Domestic and international travel up to 30%
Benefits
Comp & perks- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Competitive compensation and benefits programs
- Flexible workplace arrangements for remote or field-based positions, as applicable
- Learning, growth, and development opportunities
- Work-life balance support
- Equal Opportunity Employer