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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies for the life sciences and healthcare sectors, with a strong focus on value proposition development, market analysis, and customer engagement. Proven ability to collaborate across teams and manage multiple projects to drive product adoption and commercial success.
Highest-signal resume keywords
Marketing Strategy DevelopmentValue Proposition DevelopmentMarket AnalysisCustomer EngagementProduct Launch Support
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingProduct ManagementSales SupportPricing StrategyMarket Data AnalysisProject ManagementValue Proposition DevelopmentProduct TrainingCommercial StrategyPerformance Metrics Tracking
Soft Skills
Strong Communication SkillsPresentation SkillsCollaborationAdaptabilityCustomer Relationship Management
Certifications & Qualifications
Bachelor's Degree in MarketingMBA or Master's Degree (Preferred)
Industry Keywords
Life SciencesDiagnosticsMedical DevicesHealthcareMicrobiologyInfectious DiseasesLaboratory MedicinePublic Health InstitutionsHealthcare SystemsIDAST Knowledge
About the role
Key responsibilities & impact- Support the development and execution of annual marketing plans for the US IDAST portfolio
- Drive market adoption and commercial success of the IDAST portfolio
- Support pricing and commercial strategies that drive adoption, profitability, and growth
- Develop value propositions, messaging, and positioning for laboratory and healthcare customers
- Monitor local market trends, customer needs, and competitive activities
- Partner with Sales Operations and commercial leadership to prioritize target accounts and increase portfolio adoption
- Participate in customer visits, industry conferences, and professional meetings
- Provide marketing support for key accounts, regional activities, and national initiatives
- Execute product launch campaigns, educational programs, webinars, and promotional activities
- Collaborate with digital marketing and communications teams on content and campaigns
- Track marketing performance metrics and recommend improvements
- Collaborate with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, Customer Service, and Commercial Training teams
- Adapt global sales enablement tools and customer-facing materials for the U.S. market
- Develop and deliver product training for commercial field teams
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field
- Minimum of 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare
- Experience developing value propositions, messaging, and positioning
- Experience engaging directly with customers through customer visits, industry conferences, and professional meetings
- Experience supporting the development and execution of pricing and commercial strategies
- Experience collaborating with sales teams and supporting commercial initiatives
- Ability to analyze market data and translate insights into actionable recommendations
- Ability to manage multiple projects and priorities in a fast-paced environment
- Strong written, verbal, and presentation communication skills
- Must reside in the United States
- Able to travel approximately 30%
- Preferred: experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine
- Preferred: knowledge of diagnostic laboratories, public health institutions, and healthcare systems
- Preferred: experience supporting product launches within healthcare, diagnostics, or life sciences
- MBA or Master's degree in a related field listed as preferred
- IDAST knowledge listed as desired
Benefits
Comp & perks- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Competitive compensation and benefits programs
- Professional growth opportunities
- Inclusive workplace
- COVID-19 vaccination accommodation consideration pursuant to applicable law