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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading sales organizations within the automotive dealership market, focusing on sales strategy development, team building, and performance measurement. Proficient in utilizing Salesforce for pipeline management and sales forecasting while fostering a culture of accountability and collaboration.
Highest-signal resume keywords
Automotive Technology SalesSalesforce ProficiencySales ForecastingTeam LeadershipDealership Operations Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentPipeline ManagementSales Process ImprovementPerformance MeasurementRecruiting and Coaching Sales ProfessionalsSaaS Sales ExperienceRecurring-Revenue Technology SalesSales Metrics MonitoringSales Cycle OptimizationAccountability Culture Creation
Soft Skills
LeadershipCommunicationRelationship BuildingAnalytical SkillsCollaboration
Tools & Technologies
SalesforceCRM PlatformsSales Enablement ProgramsLead Management ToolsBDC Services
Industry Keywords
Automotive DealershipsTier 3 SalesAutomotive Retail OperationsOEM RelationshipsPrivate Equity-Backed OrganizationsHigh-Growth OrganizationsStructured Sales MethodologiesCustomer EngagementDealer GroupsMarket Feedback
About the role
Key responsibilities & impact- Lead the direct sales organization and achieve new business revenue and bookings targets
- Develop and execute sales strategies for individual dealerships, dealer groups, and large multi-location organizations throughout the United States
- Establish sales goals, territories, quotas, and performance expectations
- Build a consistent, scalable sales process to improve productivity, conversion rates, and sales performance
- Maintain accurate sales forecasts and report regularly to executive leadership
- Personally engage in strategic opportunities and help close significant transactions
- Expand relationships with existing dealership customers through additional products and services
- Lead, coach, recruit, hire, retain, and develop the inside sales organization
- Establish onboarding, training, and professional development programs
- Create a culture of accountability, collaboration, and achievement
- Drive consistent Salesforce use for pipeline management, forecasting, and sales reporting
- Establish and monitor pipeline, conversion, productivity, and quota-attainment metrics
- Improve sales processes, shorten sales cycles, and increase average contract value
- Partner with Finance and Revenue Operations on sales planning, territories, quotas, and incentive compensation
- Collaborate with Marketing on lead generation and pipeline development
- Partner with Customer Success on expansion opportunities, retention, and sales-to-implementation transitions
- Coordinate with the OEM team on manufacturer programs and relationships
- Collaborate with Product and Operations on market feedback, product development, and service delivery
- Represent Better Car People at industry events, dealer group meetings, and strategic customer engagements
- Report to the Chief Executive Officer and serve on the executive leadership team
Requirements
What you’ll need- Significant experience selling automotive technology products or services directly to franchised automotive dealerships (Tier 3), including both large dealer groups and individual rooftops
- Proven success leading a sales organization focused on the automotive dealership market
- Strong understanding of automotive retail operations, dealership economics, and dealership purchasing and decision-making processes
- Demonstrated success building, developing, and leading high-performing sales teams, including inside sales organizations
- Experience selling recurring-revenue technology products, SaaS, or technology-enabled services to dealerships
- Proven ability to manage transactional sales to individual dealerships and complex sales involving large dealer groups
- Strong capabilities in sales forecasting, pipeline management, sales processes, and performance measurement
- Demonstrated success recruiting, coaching, and retaining successful sales professionals
- Strong leadership, communication, relationship-building, and analytical skills
- Proficiency with Salesforce or a comparable CRM platform
- Direct dealership sales experience is mandatory
- Experience exclusively selling to automotive manufacturers (OEMs), or general B2B or SaaS sales experience without direct dealership sales experience, does not meet the requirements
- Preferred: experience in automotive AI, dealership CRM, BDC services, lead management, customer engagement, or related dealership technologies
- Preferred: established relationships with dealer groups and automotive retail decision-makers
- Preferred: experience in a private equity-backed or high-growth organization
- Preferred: familiarity with structured sales methodologies and sales enablement programs
- Preferred: demonstrated success scaling sales organizations and delivering measurable improvements in revenue growth, productivity, and sales performance
- Ability to work remotely from the United States, preferably in the Eastern or Central time zones
- Willingness to travel approximately 25%, including regular travel to company offices and visits to customers, dealer groups, and industry events
Benefits
Comp & perks- Uncapped incentive compensation with accelerators for exceeding performance goals
- Participation in the company's management equity incentive plan
- Health benefits
- Paid time off
- Remote work arrangement
- Professional development and training programs
