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BDG

Director, Integrated Marketing

BDG

. Lead innovative, insight-driven strategies across Auto, Finance, Retail, CPG, Food, and QSR categories .

Posted 10/6/2026full-timeNew York City • New York • United StatesLead💰 $135,000 - $145,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing innovative marketing strategies that leverage insights and cultural trends while effectively managing cross-functional collaboration and project workflows. Proficient in storytelling and creating visually dynamic proposals that align with sales objectives and audience-first marketing opportunities.

Highest-signal resume keywords
Digital Media ExpertiseProposal StorytellingAudience-First MarketingSales Objectives UnderstandingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyInsights AnalysisBrand MarketingProject ManagementCreative Problem Solving
Soft Skills
Exceptional CommunicationCollaborative MindsetProactive Self-StarterHighly OrganizedDetail-Oriented
Tools & Technologies
CanvaKeynoteMicrosoft Office SuiteGoogle AnalyticsComScoreQuantcastShareablee
Industry Keywords
AutoFinanceRetailCPGFoodQSRCultural TrendsBrand MomentsMulti-Platform AdvertisingCreative Profitability

About the role

Key responsibilities & impact
  • Lead innovative, insight-driven strategies across Auto, Finance, Retail, CPG, Food, and QSR categories
  • Collaborate with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams on strategic proposals
  • Manage margins and COGS for pitched programs to balance creativity and profitability
  • Elevate signature brand moments and develop multi-platform advertiser opportunities
  • Own proposal storytelling and ensure proposals are strategically packaged and visually dynamic
  • Use insights and research to design evidence-backed marketing solutions
  • Manage cross-functional workflows and handoffs to post-sale and account management teams
  • Bring digital innovation and cultural trends to inspire new ideas
  • Participate in client meetings and presentations

Requirements

What you’ll need
  • A creative and collaborative mindset, connecting strategy, storytelling, and culture
  • Exceptional verbal and written communication skills
  • Proactive self-starter with an entrepreneurial spirit
  • Strong grasp of sales objectives
  • Ability to turn insights and analytics into actionable, audience-first marketing opportunities
  • Deep understanding of digital media, cultural trends, and brand marketing
  • Fluent in Canva, Keynote, and Microsoft Office Suite
  • Comfortable using Google Analytics, comScore, Quantcast, and Shareablee
  • Highly organized and detail-oriented, able to manage multiple projects and deadlines
  • Ability to thrive in fast-paced environments