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Marketing and Communications Manager
BDO France. Contribute to the development and promotion of BDO France’s strategic offerings, particularly its Advisory services .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, lead generation, and content creation, with a strong focus on executive-level engagement and brand visibility. Proficient in utilizing CRM and marketing automation tools to drive campaign performance and insights.
Highest-signal resume keywords
B2B Marketing ExperienceLead Generation CampaignsContent CreationStakeholder EngagementCRM and Marketing Automation Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent DevelopmentLead NurturingMarket ResearchPersona Development
Soft Skills
Interpersonal SkillsPersuasionOrganizational SkillsSelf-MotivationConsensus Building
Tools & Technologies
CRM ToolsMarketing Automation ToolsAnalytics Tools
Certifications & Qualifications
Master’s Degree in MarketingMaster’s Degree in CommunicationsMaster’s Degree in BusinessMaster’s Degree in Strategy
Industry Keywords
Advisory ServicesConsultingFinanceExecutive-Level ClientsBranding
About the role
Key responsibilities & impact- Contribute to the development and promotion of BDO France’s strategic offerings, particularly its Advisory services
- Help define the positioning, messaging, and marketing plans for priority offerings
- Develop target audience insights and create detailed personas
- Translate marketing strategies into concrete campaigns and initiatives
- Produce high-value content, including research reports, white papers, articles, opinion pieces, newsletters, and sales materials
- Design and manage lead generation and lead nurturing campaigns
- Organize events, roundtables, webinars, and client meetings
- Strengthen the branding and visibility of the offerings
- Identify topics suitable for media engagement and press coverage
- Monitor the performance of initiatives and provide recommendations
- Collaborate with the Marketing Department, sales teams, and subject-matter experts
Requirements
What you’ll need- Master’s degree (Bac+5) in marketing, communications, business, or strategy
- At least 5 years of experience in B2B marketing, ideally in consulting, finance, or working with executive-level clients
- Strong understanding of business challenges and executive expectations
- Excellent interpersonal skills when working with senior-level stakeholders
- Confident presence, with the ability to persuade, challenge, and build consensus
- Excellent writing and editorial skills
- Self-motivated, rigorous, and highly organized
- Professional proficiency in English
- Good knowledge of CRM, marketing automation, and analytics tools
Benefits
Comp & perks- Personalized onboarding and training program
- Fast-track career development opportunities
- Geographic or internal mobility opportunities
- Bonus
- Company savings plan
- Profit-sharing and employee incentive plans
- Meal vouchers (60% employer contribution)
- Comprehensive health insurance, 75% covered by BDO
- €150 sustainable mobility allowance
- Reimbursement of 50% of public transportation subscriptions
- Employee referral bonus
- Several remote-working days per week
- Preferential rates for sports activities through EGYM Wellpass
- Nursery places
- 10 additional days of leave for caregivers
- One paid volunteering day per year
- Arrangements for National Guard reservists
- Commitment to diversity and inclusion
- Dedicated health program for employees with RQTH status
- All positions are open to people with disabilities