Senior Manager, Commercial Marketing & Lead Management

BDR Thermea Group

. Develop and implement the marketing and communications strategy in collaboration with the Commercial Business Area, with a focus on growth and sales objectives .

Posted 10/15/2026part-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, Lead Management, and Digital Marketing strategies, with a strong focus on data-driven campaign management and CRM processes. Proven ability to analyze metrics, optimize marketing initiatives, and collaborate effectively with Sales and Management teams to drive growth and engagement.

Highest-signal resume keywords

B2B MarketingLead ManagementDigital MarketingCRM ManagementData-Driven Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringSegmentationCustomer Journey DevelopmentKPI AnalysisMarketing Automation

Soft Skills

Stakeholder ManagementCompelling CommunicationTeam-OrientedStrategic ThinkingResults-Oriented

Certifications & Qualifications

Degree in MarketingDegree in CommunicationsDegree in Business AdministrationDegree in Digital Business

Industry Keywords

Demand GenerationIntegrated Marketing CampaignsCommercial MarketingSales ProcessesMarket Penetration

About the role

Key responsibilities & impact

Develop and implement the marketing and communications strategy in collaboration with the Commercial Business Area, with a focus on growth and sales objectives
Own the planning, management, and continuous optimization of integrated marketing campaigns across digital and traditional channels
Build, manage, and continuously enhance a structured lead management process across the entire marketing and sales funnel
Generate, qualify, nurture, and develop leads from the Commercial sector in close collaboration with Sales
Develop lead scoring, segmentation, and customer journey approaches to improve lead quality and conversion rates
Collaborate with Commercial Sales teams to ensure the successful handover and follow-up of MQLs and SQLs
Develop audience-relevant content and communications initiatives to increase reach, engagement, and demand for the Commercial portfolio
Manage and further develop CRM-supported marketing and automation processes
Analyze market, customer, and competitive developments and derive appropriate marketing and sales initiatives
Analyze relevant KPIs and prepare meaningful reports and recommendations for management and stakeholders
Lead cross-functional projects and manage external agencies and service providers
Provide subject-matter expertise and act as a sparring partner for Marketing, Sales, and Management teams on strategic initiatives

Requirements

What you’ll need

Successfully completed degree in Marketing, Communications, Business Administration, Digital Business, or a comparable qualification
At least 5–8 years of professional experience in B2B marketing, demand generation, lead management, or commercial marketing, with a proven track record of developing and implementing effective marketing and lead management strategies
Strong knowledge of digital marketing, CRM management, marketing automation, and data-driven campaign management
Experience working with Sales organizations, along with a strong understanding of B2B sales processes and customer journeys
Strong analytical skills for evaluating marketing and sales metrics and deriving effective optimization measures
Strategic and conceptual thinking combined with strong execution skills and a results-oriented approach
Confident stakeholder management and compelling communication skills at all organizational levels, including senior management
Team-oriented, innovative, and interested in digital trends, new technologies, and data-driven business models
Good written and spoken English skills
Motivation to play an active role in shaping growth and sales success in the Commercial area and to continuously develop Marketing, lead management, and customer engagement processes in this strategically important position
Enjoyment of close collaboration with Sales, Product Management, and Marketing leadership, as well as building a high-performing Commercial pipeline and sustainably increasing market penetration

Benefits

Comp & perks

Secure position in a permanent employment contract
Collective bargaining agreement with above-average compensation and special payments
Flexible working arrangements with the option to work remotely
Company pension scheme
Corporate fitness program
Bicycle leasing
Group accident insurance