BDR Thermea Group

Marketing

• Develop and implement the marketing and communications strategy in collaboration with the Commercial Business Area, with a focus on growth and sales objectives
• Own the planning, management, and continuous optimization of integrated marketing campaigns across digital and traditional channels
• Build, manage, and continuously enhance a structured lead management process across the entire marketing and sales funnel
• Generate, qualify, nurture, and develop leads from the Commercial sector in close collaboration with Sales
• Develop lead scoring, segmentation, and customer journey approaches to improve lead quality and conversion rates
• Collaborate with Commercial Sales teams to ensure the successful handover and follow-up of MQLs and SQLs
• Develop audience-relevant content and communications initiatives to increase reach, engagement, and demand for the Commercial portfolio
• Manage and further develop CRM-supported marketing and automation processes
• Analyze market, customer, and competitive developments and derive appropriate marketing and sales initiatives
• Analyze relevant KPIs and prepare meaningful reports and recommendations for management and stakeholders
• Lead cross-functional projects and manage external agencies and service providers
• Provide subject-matter expertise and act as a sparring partner for Marketing, Sales, and Management teams on strategic initiatives

Explore Senior Manager, Commercial Marketing & Lead Management at BDR Thermea Group. Review requirements and application details.