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About the role
Key responsibilities & impact- Execute innovative, impactful, and locally relevant event vehicle experiences for a global beverage company
- Contribute regional sports, music, art, and gaming expertise to strategic vehicle-usage plans
- Collaborate with client internal teams across multiple departments
- Administer event vehicle usage and optimize utilization in target markets and audiences
- Communicate daily with regional and national stakeholders on strategy and best practices
- Coordinate activation schedules based on regional priorities and consumer focus
- Manage end-to-end event vehicle logistics, including driving, staging, setup/teardown, product procurement, entertainment, and onboard equipment
- Serve as a public-facing brand ambassador and respond to consumer inquiries
- Brief event organizers on vehicle capabilities and event-support ideas
- Secure required permits
- Manage vehicle upkeep, regular maintenance, annual servicing, cleanliness, and onboard entertainment system checks
- Organize and present regional program plans
- Develop event recaps for regional and national stakeholders
- Maintain networks of mechanics, equipment specialists, artists, DJs, and others
- Manage monthly and annual activation budgets and submit timely expense reports
Requirements
What you’ll need- Associate's or Bachelor's Degree in events, hospitality, marketing, advertising, or related field, or equivalent industry experience
- Focused interest in sports, gaming, and culture marketing
- Confident, enthusiastic, resourceful, tech-savvy, forward-thinking, self-motivated, and creative problem solver
- High level of organization
- Excellent verbal and written communication skills
- Ability to adapt easily to fluid situations
- Elevated level of integrity and professionalism
- Ability and interest in building and developing relationships within a marketing organization
- Proficient in Microsoft Office tools, specifically Word, Excel, and PowerPoint
- Familiarity with Microsoft Teams, Slack, Zoom, Google Meet, and similar business communication platforms
- Interest in or knowledge of brand heritage sports such as moto, skate, surf, and wake
- Interest in or knowledge of local music and arts culture, or experience as an emcee or DJ
- Ability to drive and manage event vehicle operations, including vehicle staging, setup/teardown, product procurement, entertainment, and onboard equipment
Benefits
Comp & perks- Fast-paced and dynamic agency environment
- Travel and attendance at events
- Opportunity to manage a versatile marketing tool in key regional markets
- Employment opportunities and benefits without discrimination on protected grounds