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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated creative campaigns across various formats, including social, digital, and experiential, while effectively managing production teams and partnerships. Proven ability to analyze performance metrics and leverage insights to enhance brand storytelling and engagement.
Highest-signal resume keywords
Integrated Campaign LeadershipCreative Vision DevelopmentProduction ManagementData-Driven Decision MakingMentorship and Team Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Art DirectionCopywritingDesignMotion GraphicsPhotographyCampaign AnalysisCreative Brief DevelopmentBrand ActivationSocial Media StrategyExperiential Marketing
Soft Skills
Exceptional StorytellingPresentation SkillsBold ThinkingCultural AwarenessMentoring
Tools & Technologies
AI ToolsProduction SoftwareSocial Media PlatformsAnalytics ToolsCreative Collaboration Tools
Industry Keywords
Consumer SaaSBrand PlatformsCultural MomentsIntegrated CampaignsCreative Partnerships
About the role
Key responsibilities & impact- Set the creative vision and lead beehiiv's highest-priority campaigns and brand moments
- Own creative vision across brand, product, partnerships, and cultural moments
- Turn business goals into bold creative briefs and lead ideas from concept to launch
- Execute integrated campaigns across social, digital, out-of-home, experiential, partnerships, and emerging formats
- Create brand activations and stunts that bring beehiiv's mission of creator ownership to life
- Build tentpole moments and repeatable content franchises
- Lead in-house creative teams and external production partners
- Manage production end to end, including directors, photographers, animators, and agency partners
- Champion creative bets and sell ambitious ideas to executive leadership
- Partner with Paid Marketing, Lifecycle, Product Marketing, Social, and Comms
- Turn campaign ideas into always-on paid creative and build a testing engine
- Analyze performance and use insights to improve campaigns
- Establish creative principles, processes, and rituals
- Experiment with AI tools, rough cuts, and prototypes
- Build a network of agencies, directors, editors, and freelancers
- Mentor creative talent and build a world-class team
Requirements
What you’ll need- 8+ years leading creative for ambitious brands, ideally in consumer SaaS or at a top agency
- A standout portfolio of integrated campaigns, brand platforms, and cultural moments that sparked conversation, showcasing bold thinking and exceptional craft
- Fluency across art direction, copy, design, motion, and photography, with the eye and judgment to elevate work at every stage
- A proven track record of leading major productions end to end, from selecting directors and creative partners to running shoots and delivering across video, photography, social, and experiential
- Sharp social-first instincts and knowledge of what breaks through in-feed and how to tap into culture without losing the brand's voice
- Comfort with data, experimentation, and funnel metrics
- Exceptional storytelling and presentation skills
- Ability to think big and move fast while building a brand over years and shipping paid creative quickly
- Passion for mentoring creative talent, raising the bar, and helping build a world-class team
Benefits
Comp & perks- Competitive salary
- Stock options
- Health, dental, and vision insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team offsite
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month)
