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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaign management, including strategy development, execution, and measurement. Proven ability to lead cross-functional teams and manage high-stakes projects effectively.
Highest-signal resume keywords
Integrated Campaign ManagementGo-To-Market PlanningProject LeadershipBudget ManagementEvent Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyKPI DevelopmentAudience TargetingCreative Brief DevelopmentOn-Site Execution
Soft Skills
Strong Organizational SkillsAnalytical SkillsInfluential LeadershipBias Towards ActionCollaboration
Industry Keywords
Consumer SaaSBrand MarketingCross-Functional TeamsEvent ManagementPerformance Measurement
About the role
Key responsibilities & impact- Own how beehiiv shows up at important moments through campaigns, launches, and events
- Set campaign strategy with the Creative Director, including messaging, audience, and timing
- Own campaign briefs, channel mix, timelines, partners, budgets, measurement, and live execution
- Run integrated campaigns end to end
- Turn creative briefs into campaign plans covering objectives, audiences, channels, timelines, budgets, owners, and KPIs
- Manage internal team members, agencies, and freelancers while keeping deliverables, reviews, and deadlines moving
- Own channel plans across paid, social, lifecycle, partnerships, OOH, and PR
- Produce beehiiv’s presence at events, creator and media gatherings, industry conferences, pop-ups, and activations
- Coordinate venues, production partners, speakers and talent, guest lists, on-site execution, and content capture
- Build the recurring calendar of tentpole moments and improve performance each year
- Define program measurement with Growth and Analytics, including reach, engagement, signups, pipeline, and learnings
- Run campaign check-ins, recommend budget and channel shifts, and lead post-mortems
- Document playbooks for launches, events, and campaign types
Requirements
What you’ll need- 4-6+ years of experience in integrated or brand marketing, preferably in consumer SaaS, with proven success leading complex projects to fruition
- A concept-led approach and an opinionated point of view
- A bias towards action and operating with ambition, creating processes that help cross-functional teams do the same
- A strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns
- The ability to lead through influence across product, creative, and data teams
- Strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once
- Experience owning on-site execution for high-stakes projects, from scouting locations and managing vendors to running the show
Benefits
Comp & perks- Competitive salary
- Stock options
- Health, dental, and vision insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team offsite
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month)
