Creative Strategist, Google Ads

Beilmann Marketing

. Develop creative strategies to scale D2C brands on YouTube and Demand Gen .

Posted 9/21/2026full-timeRemote • GermanyMid-LevelSenior💰 €42,000 - €48,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing data-driven creative strategies for D2C brands, with a strong focus on performance marketing and e-commerce dynamics. Proficient in analyzing performance metrics and leading client communications in both German and English.

Highest-signal resume keywords

Creative Strategy DevelopmentData Analysis for PerformanceClient Communication SkillsD2C Brand UnderstandingAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative StrategyData-Driven AnalysisPerformance MarketingE-Commerce DynamicsCreative IterationTesting RoadmapsHook Rate AnalysisCTR AnalysisROAS AnalysisProject Management

Soft Skills

Proactive ApproachClear CommunicationTeam CollaborationOwnershipPrioritization

Tools & Technologies

AI-Powered Creative AnalysisGoogle Ads

Industry Keywords

D2C BrandsDemand GenerationMedia BuyingCopywritingDesign

About the role

Key responsibilities & impact

Develop creative strategies to scale D2C brands on YouTube and Demand Gen
Develop data-driven angles, compelling hooks, and clear testing roadmaps for national and international D2C brands
Conceptualize and own the creative strategy for in-house shoots, from the initial idea through the production narrative
Analyze hook rate, hold rate, CTR, and ROAS for each asset
Scale winning creatives and eliminate underperformers to drive continuous creative iteration
Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
Lead client calls, communicate learnings clearly, and advise international D2C brands
Use AI-powered creative analysis, angle research, and custom AI agents

Requirements

What you’ll need

Several years of experience as a Creative Strategist
Independently developed creative strategies, ideally in a performance marketing or D2C environment
Ability to use data to identify why a creative performs or underperforms
Proactive, self-directed approach with clear prioritization and ownership
Ability to manage multiple projects simultaneously
Understanding of D2C brand and e-commerce dynamics
Confident communication skills and experience leading client calls
Enjoy working as part of a team and collaborating on briefs as equals
Excellent written and spoken German and English
Nice to have: Experience with Google Ads
Nice to have: Experience in media buying, copywriting, or design
Nice to have: Confident use of AI tools in a creative context

Benefits

Comp & perks

100% remote
Work with international D2C brands and an elite team of more than 35 professionals
Access to state-of-the-art tools, including AI-powered creative analysis, angle research, and custom AI agents
Professional development and daily growth through collaboration with experienced team members