Beilmann Marketing

Creative Strategist

• Develop creative strategies to scale D2C brands on YouTube and Demand Gen
• Develop data-driven angles, compelling hooks, and clear testing roadmaps for national and international D2C brands
• Conceptualize and own the creative strategy for in-house shoots, from the initial idea through the production narrative
• Analyze hook rate, hold rate, CTR, and ROAS for each asset
• Scale winning creatives and eliminate underperformers to drive continuous creative iteration
• Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
• Lead client calls, communicate learnings clearly, and advise international D2C brands
• Use AI-powered creative analysis, angle research, and custom AI agents

Creative Strategist, Google Ads

Video Editor

• Turn raw footage, scripts and ideas into high-performing direct response video ads
• Translate marketing strategy into videos with strong hooks, clear storytelling and effective editing rhythm
• Find and select appropriate footage and imagery
• Add motion design and sound
• Develop creative concepts beyond the initial briefing with creative strategists and project managers
• Preserve each client brand’s visual identity in edits
• Use Adobe Creative Suite and AI tools in daily work
• Recommend worthwhile new tools to the team
• Occasionally create content for agency marketing

Creative Strategist, Google Ads

Video Editor – Performance Marketing