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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing personalization and experimentation platforms, leading A/B tests, and optimizing digital experiences through data-driven strategies. Proficient in collaborating with cross-functional teams and utilizing analytics tools to enhance customer journeys and conversion rates.
Highest-signal resume keywords
Personalization And Experimentation PlatformsA/B Testing LeadershipAudience Segmentation And TargetingAdobe AnalyticsQuantum Metric
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingAudience SegmentationConversion OptimizationDigital Experience AnalysisData-Driven OptimizationDashboard BuildingReportingQA/UATTechnical ImplementationRisk Identification
Soft Skills
CommunicationCollaborationProblem-SolvingFacilitationStakeholder Management
Tools & Technologies
Adobe AnalyticsQuantum Metric
Industry Keywords
Customer JourneyDigital PerformancePersonalization StrategyOptimization PlanningTesting Documentation
About the role
Key responsibilities & impact- Manage and optimize the personalization and experimentation platform across web and app
- Assist with developing and executing the personalization and experimentation roadmap
- Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis, and recommendations
- Build and manage audience segments, targeting rules, and personalization strategies
- Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
- Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
- Support QA/UAT and evaluate customer experience and business impact following launches
- Analyze experimentation, customer behavior, and digital performance using Adobe Analytics and Quantum Metric
- Build and maintain dashboards and reporting to measure test and personalization performance
- Communicate insights, results, and recommendations to stakeholders and leadership
- Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
- Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
- Identify and communicate risks, blockers, and technical constraints
- Partner with Technology vendors on platform enhancements, integrations, and new capabilities
- Improve experimentation processes, workflows, and operational efficiency
- Support strategic digital optimization initiatives and special projects
Requirements
What you’ll need- Experience with personalization and experimentation platforms
- Experience leading A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis, and recommendations
- Experience building and managing audience segments, targeting rules, and personalization strategies
- Experience with digital experience, customer journey, and conversion optimization
- Experience partnering with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams
- Experience with QA/UAT and evaluating customer and business impact
- Experience analyzing experimentation, customer behavior, and digital performance
- Experience with Adobe Analytics and Quantum Metric
- Experience building and maintaining dashboards and reporting
- Experience coordinating requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables
- Experience facilitating testing and optimization planning sessions and maintaining documentation and processes
- Experience identifying risks, blockers, and technical constraints
- Experience partnering with technology vendors on platform enhancements, integrations, and new capabilities