Country Manager

Bemsiq Group

. Own the performance of Produal Spain, including sales, profitability, budgeting, forecasting and operational efficiency .

Posted 10/16/2026full-timeMadrid • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in project-based sales within the HVAC and BMS sectors, with a strong focus on developing teams and driving commercial success through strategic planning and customer engagement. Proficient in financial management, negotiation, and collaboration across diverse functions and cultures.

Highest-signal resume keywords

Project-Based Sales ExperienceTeam Leadership and DevelopmentFinancial Acumen in Budgets and P&LSolution Sales in HVAC and BMSNative-Level Spanish and Professional English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentBudgeting and ForecastingPerformance ManagementCustomer NegotiationMarket AnalysisKey Account DevelopmentSpecification ActivitiesCommercial JudgementOperational EfficiencyTechnical Industry Knowledge

Soft Skills

Customer FocusCollaborationCoachingInterpersonal SkillsCultural Awareness

Certifications & Qualifications

Relevant Bachelor’s Degree in Engineering, Business or Economics

Industry Keywords

HVACBMSBuilding AutomationControlsEngineering ConsultantsSystem IntegratorsInstallersDistributorsChannel PartnersStrategic Customers

About the role

Key responsibilities & impact

Own the performance of Produal Spain, including sales, profitability, budgeting, forecasting and operational efficiency
Translate group strategy into annual and long-term business plans to grow sales, market share and profitability
Lead, coach and develop the Spanish team
Define and execute the local sales strategy
Build relationships with engineering consultants, planners, system integrators, installers, distributors, channel partners and strategic customers
Drive specification activities so Produal solutions are considered early in project development
Identify and pursue new market opportunities, partnerships, customer segments and routes to market
Develop key accounts and lead high-value customer negotiations
Use market trends, customer needs and competitor insights to inform commercial decisions
Collaborate with Product Management, Marketing, Finance, Operations, Supply Chain and People & Culture
Represent Produal at industry events, exhibitions and associations
Report to the VP, Region South-Continental Europe

Requirements

What you’ll need

Proven experience in project-based sales in HVAC, BMS, building automation, controls or a related technical industry
Strong understanding of solution sales involving engineering companies, system integrators, installers and contractors
Experience leading and developing teams, setting clear expectations and delivering results through others
Sound financial acumen, including budgets, P&L, forecasting and performance management
Knowledge of the Spanish BMS and HVAC market and its key stakeholders
Strong commercial judgement, customer focus and negotiation skills
Ability to work effectively in an international matrix organisation and collaborate across functions and cultures
Relevant bachelor’s degree, preferably in engineering, business or economics
Native-level Spanish and professional fluency in English
Regular travel within Spain and occasional international travel

Benefits

Comp & perks

A visible leadership role with real influence over the future of Produal Spain
Freedom to shape the local growth strategy and strengthen market position
Access to an international network of experienced colleagues and specialists
Collaborative, supportive culture built on trust, accountability and shared success
Opportunities to grow professionally and develop your career
Competitive salary and benefits package
Performance-based bonus