Regional Vice President of Sales

Benchmark

. Lead sales strategy, revenue growth, market development, and sales execution throughout California .

Posted 10/6/2026full-timeRemote • California • United StatesLead💰 $165,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales leadership and strategic execution in K–12 educational publishing and curriculum adoption, with a focus on building relationships with district leaders and managing complex sales cycles. Proficient in forecasting, pipeline management, and CRM utilization to achieve revenue goals across California.

Highest-signal resume keywords

Sales Strategy DevelopmentK–12 Educational Publishing ExperienceRevenue Growth AchievementCRM Opportunity ManagementRelationship Building with District Leaders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionForecastingPipeline ManagementTerritory PlanningPresentation Skills

Soft Skills

CoachingCommunicationOrganizational Skills

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

California Education MarketCurriculum AdoptionEdTechDistrict ProcurementRFP Management

About the role

Key responsibilities & impact

Lead sales strategy, revenue growth, market development, and sales execution throughout California
Own achievement of California Core and Supplemental revenue goals and develop strategies to address gaps
Lead, coach, develop, and hold accountable field and inside sales representatives
Conduct regular business reviews, pipeline reviews, and field coaching
Build and maintain a strong multi-year pipeline and advance opportunities
Provide monthly, quarterly, and annual forecasts and ensure consistent CRM opportunity management
Recruit, onboard, train, and develop sales representatives as needed
Spend working time in the field throughout California through ride-alongs, district meetings, presentations, pilots, adoptions, and strategic sales activities
Develop relationships with superintendents, curriculum leaders, district administrators, county and state education leaders, and other decision-makers
Provide executive sales leadership for priority accounts and major opportunities
Lead California Reading/ELA adoption strategy and execution, including district engagement, competitive positioning, product submissions, pilots, presentations, and adoption-related sales activities
Monitor district procurement activity, RFPs, pilots, adoption calendars, and future-business indicators
Communicate market trends, customer needs, competitive intelligence, and product feedback to senior leadership and internal teams
Lead strategy for major RFPs, pilots, presentations, invitationals, and strategic district opportunities
Partner with Marketing, Editorial/Product, Professional Development, Customer Success, Operations, and other teams
Represent the company at strategic state, regional, and national conferences and education events
Develop and present regional business plans, forecasts, market analyses, and performance updates to senior leadership

Requirements

What you’ll need

Must currently reside in California
Must have established relationships with district leaders and key decision-makers throughout California
Preferred experience leading sales strategy and execution on a prior California adoption
Must be willing and able to spend at least 50% of working time in the field directly supporting the sales team and customers
Bachelor’s degree required; degree in education, business, English, marketing, or a related field preferred
Minimum of 7–10 years of successful K–12 educational publishing, curriculum, EdTech, or related education sales experience strongly preferred
Demonstrated sales leadership experience and a record of achieving revenue goals, developing new business, and managing complex district sales cycles
Strong understanding of California district purchasing, curriculum decision-making, competitive dynamics, and adoption cycles
Strong forecasting, pipeline management, territory planning, CRM, presentation, communication, and organizational skills
Ability to travel extensively throughout California and nationally as required