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Benefact Group

Go To Market Executive

Benefact Group

. Deliver marketing activity and campaigns supporting go-to-market plans and business priorities .

Posted 10/21/2026full-timeGloucester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing campaigns, stakeholder relationships, and performance analysis while adhering to brand standards and governance requirements. Proficient in audience targeting and utilizing insights to enhance marketing effectiveness in regulated industries.

Highest-signal resume keywords
Campaign ManagementStakeholder Relationship BuildingPerformance Data AnalysisDigital Marketing SkillsB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Activity DeliveryAudience TargetingCustomer Journey DevelopmentCampaign Performance MonitoringGovernance Process Understanding
Soft Skills
Strong Organisational SkillsExcellent Attention to DetailGood Written and Verbal CommunicationCollaborative ApproachConfidence in Escalating Issues
Tools & Technologies
Marketing ToolsBusiness ToolsDigital Systems
Industry Keywords
Financial ServicesInsuranceRegulated IndustryB2B MarketingDirect-to-Customer Marketing

About the role

Key responsibilities & impact
  • Deliver marketing activity and campaigns supporting go-to-market plans and business priorities
  • Coordinate briefs, timelines, approvals and campaign delivery across multiple channels with specialist marketing teams
  • Support development of campaign plans, audience targeting, customer journeys and channel activity
  • Build relationships with stakeholders across the business, coordinate requirements and provide progress updates
  • Prepare and deliver marketing materials in line with processes, brand standards and governance requirements
  • Manage campaign plans, schedules, records and approvals, ensuring accurate information and timely sign-off
  • Monitor campaign performance, collate data, identify insights and highlight opportunities or issues
  • Coordinate external suppliers and routine marketing spend where required
  • Contribute ideas and best practice to improve marketing effectiveness, customer engagement and ways of working
  • Continuously develop marketing knowledge and support go-to-market projects and priorities

Requirements

What you’ll need
  • Experience in Marketing, communications, commercial support or a similar role, or ability to demonstrate relevant skills and capability
  • Strong organisational skills and excellent attention to detail
  • Ability to manage multiple priorities and deadlines
  • Good written and verbal communication skills
  • Confidence working with colleagues and stakeholders
  • Collaborative approach and ability to build effective working relationships across teams
  • Good digital and system skills, with ability to quickly learn and use marketing and business tools
  • Understanding of core marketing principles, audiences and channels
  • Ability to interpret performance data, identify key insights and apply learning to future activity
  • Understanding of governance and approval processes
  • Confidence to escalate issues when appropriate
  • Experience within financial services, insurance or another regulated industry (stand-out qualification)
  • Experience delivering marketing activity for B2B, broker or direct-to-customer audiences (stand-out qualification)

Benefits

Comp & perks
  • Competitive salary
  • Group Personal Pension - up to 12% employer contribution
  • Generous annual bonus scheme: on-target bonus between 6% and 24%
  • 25 days annual leave plus bank holidays
  • Holiday buy and sell scheme
  • Private healthcare
  • Income protection
  • Life assurance
  • £200 annual personal grant to a charity of your choice
  • Encouraged to take at least one volunteering day per year
  • Employee Assistance Programme
  • Full study support to gain professional qualifications
  • Access to virtual GP
  • Enhanced maternity and paternity pay
  • Hybrid working
  • Career and development opportunities
  • Inclusive and collaborative culture