Go To Market Manager

Benefact Group

. Lead development and delivery of go-to-market activity for an allocated portfolio .

Posted 10/21/2026full-timeGloucester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing and campaign delivery, with a strong focus on go-to-market planning and stakeholder management. Capable of translating commercial objectives into audience-led marketing strategies while ensuring compliance with regulatory requirements.

Highest-signal resume keywords

Integrated MarketingGo-To-Market PlanningStakeholder ManagementProject ManagementFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DeliveryAudience SegmentationPerformance Data AnalysisBudget ManagementMarketing Governance

Soft Skills

Relationship BuildingInfluencing SkillsOrganisational SkillsProblem-Solving SkillsPrioritisation Skills

Tools & Technologies

Digital Marketing ChannelsSocial Media PlatformsContent Management SystemsData Analytics Tools

Certifications & Qualifications

Relevant Marketing QualificationBusiness Qualification

Industry Keywords

Commercial InsuranceB2B MarketingIntermediated MarketingRegulatory Compliance

About the role

Key responsibilities & impact

Lead development and delivery of go-to-market activity for an allocated portfolio
Own go-to-market plans and campaigns from briefing and ideation through delivery, evaluation, and optimisation
Partner with business and distribution stakeholders to translate commercial objectives into marketing and communications plans
Develop integrated campaign briefs and coordinate specialist marketing expertise across brand, content, data, digital, and social channels
Use customer, broker, research, and segmentation insight to define audiences and shape customer journeys
Develop marketing activity supporting customer, broker, partner, scheme, and proposition engagement
Build relationships with internal stakeholders, brokers, partners, and external suppliers
Establish objectives and KPIs, manage budgets and schedules, monitor performance, and apply test-and-learn approaches
Ensure activity meets brand, customer, data, regulatory, and governance requirements
Communicate progress, risks, dependencies, and outcomes

Requirements

What you’ll need

Proven experience in integrated marketing, campaign delivery, and go-to-market planning
Strong commercial awareness and ability to translate business objectives into audience-led marketing activity
Good understanding of multi-channel marketing, customer and/or broker journeys, insight, segmentation, and performance data
Experience coordinating specialist or multidisciplinary marketing teams
Strong stakeholder management, relationship-building, and influencing skills
Financial services or insurance experience
Strong project management, organisational, prioritisation, and problem-solving skills
Experience managing budgets, suppliers, and delivery schedules
Understanding of marketing governance, compliance, and regulatory requirements
Commercial insurance/B2B/intermediated marketing experience is advantageous
Experience supporting schemes, partnerships, bids, tenders, or significant commercial opportunities is advantageous
Relevant marketing or business qualification is advantageous

Benefits

Comp & perks

Hybrid working
Group Personal Pension – up to 12% employer contribution
Generous annual bonus scheme: on-target bonus between 6% and 24%
25 days annual leave plus bank holidays
Holiday buy and sell scheme
Private healthcare
Income protection
Life assurance
£200 annual personal grant to a charity of your choice
At least one volunteering day per year
Employee Assistance Programme
Full study support to gain professional qualifications
Access to virtual GP
Enhanced maternity and paternity pay
Career and development opportunities