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Senior Broker Engagement, Marketing Consultancy Manager
Benefact Group. Lead UKGI's broker engagement and external marketing consultancy capability .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong B2B marketing expertise with a focus on relationship-led strategies within the insurance or financial services sectors. Capable of leading multidisciplinary teams to deliver effective marketing solutions that align with commercial objectives and regulatory requirements.
Highest-signal resume keywords
B2B Marketing ExperienceStakeholder ManagementCommercial Marketing ExpertiseProject Management SkillsRegulatory Compliance Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ConsultancyMarketing Strategy DevelopmentCommercial Decision-MakingMarketing Effectiveness MeasurementProposition Development
Soft Skills
Communication SkillsInfluencing SkillsPresentation SkillsProblem-Solving SkillsPrioritisation Skills
Certifications & Qualifications
Relevant Marketing Qualification
Industry Keywords
Broker MarketingPartnership MarketingInsuranceFinancial ServicesGovernance
About the role
Key responsibilities & impact- Lead UKGI's broker engagement and external marketing consultancy capability
- Set priorities, standards, and best practice
- Partner with Distribution and business leaders to identify opportunities for strengthening broker relationships and supporting commercial growth
- Provide strategic marketing consultancy across priority clients, schemes, partnerships, bids, tenders, and key business initiatives
- Coordinate specialist marketing expertise as required
- Develop and deliver marketing approaches that enhance broker propositions, engagement, and partnership activity
- Use insight and segmentation to inform decision-making
- Build relationships with brokers, partners, and key stakeholders
- Demonstrate the value and impact of marketing activity
- Measure and evaluate consultancy activity
- Manage demand and recommend additional resources where needed
- Provide guidance to colleagues
- Ensure activity complies with governance, regulatory requirements, and commercial objectives
- Lead a dedicated team delivering broker communications, bids, tenders, and tailored marketing guidance
Requirements
What you’ll need- Strong B2B/intermediated marketing experience
- Good understanding of relationship-led, partnership, and broker marketing within insurance or financial services
- Proven commercial marketing and consultancy expertise
- Ability to diagnose business needs, identify opportunities, and develop effective marketing solutions
- Excellent stakeholder management, consulting, influencing, communication, and presentation skills
- Ability to engage senior audiences and communicate marketing strategies with credibility
- Ability to understand complex commercial opportunities and translate them into practical, outcome-focused marketing activity
- Experience coordinating multidisciplinary marketing teams and specialist resources, including where there is no direct reporting line
- Strong understanding of propositions, customer and broker needs, and commercial decision-making drivers
- Excellent project management, prioritisation, and problem-solving skills
- Ability to manage multiple demands effectively
- Ability to measure marketing effectiveness and commercial impact
- Good understanding of regulatory requirements and marketing governance
- Experience supporting strategic partnerships, schemes, bids or tenders
- Relevant marketing or business qualification (standout qualification)
Benefits
Comp & perks- Competitive salary
- Hybrid working
- Group Personal Pension - up to 12% employer contribution
- Generous annual bonus scheme: on-target bonus between 7.5% and 30%
- 28 days annual leave plus bank holidays
- Holiday buy and sell scheme
- Private healthcare
- Income protection
- Life assurance
- £200 annual personal grant to a charity of your choice
- At least one volunteering day per year
- Employee Assistance Programme
- Full study support to gain professional qualifications
- Access to virtual GP
- Enhanced maternity and paternity pay
- Career and development opportunities
- Inclusive and collaborative culture