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Senior Go To Market Manager
Benefact Group. Lead go-to-market planning for Direct and Managed Services portfolios .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated Marketing strategies, go-to-market planning, and customer-led Marketing approaches. Proven ability to manage complex campaigns, optimize performance through data insights, and ensure compliance with regulatory requirements.
Highest-signal resume keywords
Integrated Marketing ExperienceGo-To-Market Strategy DevelopmentCampaign ManagementStakeholder ManagementBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated MarketingGo-To-Market PlanningCampaign AnalysisCustomer Journey MappingMulti-Channel Campaign DeliveryPerformance InsightsROI/ROMI MeasurementSegmentationCommercial MarketingProposition Development
Soft Skills
Stakeholder ManagementDecision-MakingProblem-SolvingCoachingInfluencing
Certifications & Qualifications
Professional Marketing Qualification
Industry Keywords
Financial ServicesInsuranceRegulatory GovernanceManaged-Service PropositionsPartnership-Based Propositions
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead go-to-market planning for Direct and Managed Services portfolios
- Translate commercial objectives, propositions and customer needs into integrated Marketing strategies and plans
- Act as senior Marketing partner to business leaders
- Own integrated campaign and go-to-market briefs
- Coordinate Brand & Content, Digital, Social, Product and Customer Communications teams
- Define target audiences, customer journeys and channel strategies
- Establish campaign objectives, KPIs and success measures
- Analyse performance to optimise activity and inform investment decisions
- Lead prioritisation and resource decisions across the portfolio
- Collaborate with Product, Proposition, Distribution and other stakeholders
- Manage campaign budgets, agencies and suppliers
- Ensure compliance with Marketing, customer, data and regulatory governance
- Share knowledge and best practice across the Go to Market team
- Guide and support Marketing Executives
- Lead, coach and develop direct reports
Requirements
What you’ll need- Significant experience in integrated Marketing, go-to-market, proposition or commercial Marketing roles
- Track record of delivering successful Marketing strategies and plans
- Ability to translate business strategy, customer needs and commercial objectives into measurable Marketing activity
- Understanding of customer-led Marketing, including segmentation, customer journeys and multi-channel campaign delivery
- Direct-to-customer Marketing experience
- Experience leading complex integrated campaigns and coordinating specialist Marketing teams
- Strong commercial awareness and experience using performance insights, ROI/ROMI measures and data
- Excellent stakeholder management and influencing skills
- Strong prioritisation, decision-making and problem-solving skills
- Experience managing Marketing budgets, agencies and external suppliers
- Understanding of Marketing, data and regulatory governance requirements
- Experience within financial services or insurance
- Relevant professional Marketing qualification (standout qualification)
- Experience of managed-service or partnership-based propositions (standout experience)
Benefits
Comp & perks- Competitive salary
- Hybrid working
- Group Personal Pension - up to 12% employer contribution
- Generous annual bonus scheme: on-target bonus between 7.5% and 30%
- 28 days annual leave plus bank holidays
- Holiday buy and sell scheme
- Private healthcare
- Income protection
- Life assurance
- £200 annual personal grant to a charity of your choice
- At least one volunteering day per year
- Employee Assistance Programme
- Full study support to gain professional qualifications
- Access to virtual GP
- Enhanced maternity and paternity pay
- Career and development opportunities
- Inclusive and collaborative culture