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Director, Email & Lifecycle Marketing
BenefitHub. Own and execute a high-volume program of 40+ campaigns per week plus automated lifecycle journeys .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in email marketing, lifecycle marketing, and campaign management, with a strong focus on deliverability, compliance, and performance analytics. Proven ability to lead and develop high-performing teams while optimizing audience engagement and monetization strategies across multiple markets.
Highest-signal resume keywords
Email MarketingLifecycle MarketingDeliverability ManagementSegmentation and PersonalizationTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email DeliverabilityCampaign ManagementA/B TestingKPI DevelopmentMarketing AnalyticsBehavioral TargetingDynamic ContentAutomation WorkflowsList HygienePerformance Measurement
Soft Skills
JudgmentCoachingCollaborationCommunicationProblem-Solving
Tools & Technologies
IterableLyticsESPCDPMarketing Automation Stack
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
EcommerceAffiliate MarketingEmail EngagementHR BenefitsGlobal Marketing Programs
About the role
Key responsibilities & impact- Own and execute a high-volume program of 40+ campaigns per week plus automated lifecycle journeys
- Shape global newsletter strategy and roadmap across 22 markets
- Optimize sponsored placements and commissionable offers to improve partner performance and monetization while protecting member experience
- Advise Ad Sales and Merchant teams on inventory, placement, and campaign best practices
- Report program and placement performance to partners and leadership using defensible metrics
- Create market-by-market campaign and inventory calendars
- Oversee campaigns from planning through send and post-send analysis
- Build, QA, schedule, and deploy newsletter and email campaigns in the ESP
- Manage dynamic catalog-driven offer placement and per-segment/per-client targeting and suppression
- Develop mobile-first templates and run ongoing A/B testing across offers, segmentation, timing, and creative
- Own inbox placement, sender reputation, and deliverability across multiple domains and markets
- Manage audience segmentation and personalization by market, client, and member behavior
- Design and run activation, welcome, re-engagement, and win-back journeys
- Lead product marketing and go-to-market sends for BenefitHub products and verticals
- Define and track KPIs for performance, engagement, deliverability, and lifecycle
- Lead performance updates for marketing leadership, executives, and the broader company
- Ensure advertiser- and partner-facing metrics are accurate and account for invalid traffic
- Lead, coach, and develop a growing team of email marketers and specialists
- Improve intake, QA, approvals, and reporting processes
- Manage ESP, CDP, and deliverability-tool vendors and support ESP strategy or migration evaluations
- Ensure compliance with CAN-SPAM, CASL, GDPR, and consent, subscription, and preference management
Requirements
What you’ll need- 9+ years of hands-on email, CRM, or lifecycle marketing experience in a high-volume program
- Experience monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue
- Deep, hands-on expertise in email deliverability, compliance, and reputation management
- Experience with IP/domain warmup, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations
- Hands-on mastery of a major enterprise ESP and CDP/marketing-automation stack; current stack includes Iterable and Lytics
- Experience with segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting
- Proven success managing and developing a high-performing team
- Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies
- Advanced knowledge of marketing analytics, attribution modeling, and performance measurement
- Experience building KPIs and dashboards and translating performance data into insights for partners and executives
- Judgment to distinguish genuine engagement from invalid traffic
- Bachelor's degree or equivalent practical experience
- Preferred: background in ecommerce, marketplace, perks/benefits, affiliate, deals, or media/ad-monetization company
- Preferred: understanding of the HR, benefits, and employee-engagement landscape
- Preferred: experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs
Benefits
Comp & perks- Medical and Dental (employer pays 75% of monthly contributions)
- Telehealth (employer paid 100%)
- Vision insurance (employer pays 100% of monthly contributions)
- Domestic partner coverage for all insurance plans
- 100% employer-paid life insurance
- 401(k) retirement plan options, including employer contribution
- Generous paid time off (PTO)
- Generous sick time off (STO) program
- Generous paid paternity and maternity leave policies
- 11 holidays, including office closed the day after Thanksgiving
- Flexible spending account program
- Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)
- Remote work arrangement