Director, Newsletter & Email Marketing

BenefitHub

. Execute the newsletter program as a high-performing media channel, optimizing sponsored placements and commissionable offers .

Posted 10/20/2026full-timeRemote • New York • United StatesLead💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in email marketing, including campaign execution, deliverability management, and performance analytics. Proven ability to lead teams and develop strategies for high-volume newsletter programs across multiple markets.

Highest-signal resume keywords

Email Marketing ExpertiseDeliverability ManagementTeam LeadershipCampaign Performance AnalyticsSegmentation and Personalization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email DeliverabilitySegmentationDynamic ContentA/B TestingLifecycle JourneysMarketing AnalyticsKPI DevelopmentPerformance MeasurementCompliance ManagementInventory Calendar Management

Soft Skills

JudgmentCoachingCollaborationCommunicationProblem-Solving

Tools & Technologies

IterableLyticsESPCDPDeliverability Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

EcommerceAffiliate MarketingNewsletter PublishingMedia MonetizationEmployee Engagement

About the role

Key responsibilities & impact

Execute the newsletter program as a high-performing media channel, optimizing sponsored placements and commissionable offers
Advise Ad Sales and Merchant teams on inventory, placement, and campaign best practices
Report program and placement performance to partners and leadership using defensible metrics
Own execution and performance of every campaign and translate results into best-practice guidance
Propose and execute the global 22-market newsletter strategy and roadmap
Create market-by-market campaign and inventory calendars
Oversee campaigns from planning through send and post-send analysis
Build, QA, schedule, and deploy newsletter and email campaigns in the ESP
Manage dynamic offer placement and segment/client targeting and suppression
Develop mobile-first templates and run testing across offers, segmentation, timing, and creative
Own inbox placement, sender reputation, and deliverability across domains and markets
Manage audience segmentation and personalization by market, client, and member behavior
Design and run activation, welcome, re-engagement, and win-back journeys
Own product marketing and go-to-market sends for BenefitHub products and verticals
Define and track performance, engagement, deliverability, and lifecycle KPIs
Lead performance updates for marketing leadership, executives, and the broader company
Ensure advertiser and partner metrics are accurate and account for invalid traffic
Lead, coach, and develop a team of email marketers and specialists
Improve intake, QA, approvals, and reporting processes
Manage ESP, CDP, and deliverability-tool vendors and support platform evaluations or migrations
Ensure compliance with CAN-SPAM, CASL, GDPR, and consent and preference-management requirements

Requirements

What you’ll need

9+ years of hands-on email marketing in a high-volume program
At least 7 years running a newsletter or email program monetized through sponsored placements and/or commissionable/affiliate revenue
Experience programming recurring newsletters and maintaining send and inventory calendars
Deep, hands-on expertise in email deliverability, compliance, and reputation management, including IP/domain warmup, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations
Hands-on mastery of a major enterprise ESP and CDP/marketing-automation stack; current stack includes Iterable and Lytics
Experience with segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting
Proven success managing and developing a high-performing team
Strong command of segmentation, personalization, dynamic content, and A/B testing methodologies
Experience building triggered and automated journeys
Advanced knowledge of marketing analytics, attribution modeling, and performance measurement
Experience building KPIs and dashboards and translating performance data into insights
Judgment to distinguish genuine engagement from invalid traffic
Bachelor's degree or equivalent practical experience
Preferred: background in ecommerce, marketplace, perks/benefits, affiliate, deals, newsletter publishing, or media/ad-monetization company
Preferred: understanding of the HR, benefits, and employee-engagement landscape
Preferred: experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs

Benefits

Comp & perks

Medical and Dental (Employer paid 75% of monthly contributions)
Telehealth (Employer paid 100%)
Vision Insurance (Employer paid 100% of monthly contributions)
Domestic Partner Coverage for all insurance plans
100% employer-paid Life Insurance
401(K) retirement plan options (including employer contribution)
Generous Paid Time Off (PTO)
Generous Sick Time Off (STO) Program
Generous Paid Paternity and Maternity Leave Policies
11 Holidays (Including office closed day after Thanksgiving)
Flexible Spending Account program
Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident, Cancer)
Bonus
Remote work arrangement